photo credit: ToastyKen

The oft-referenced-here Cialdini work “Influence” speaks in volume via today’s guest post from Rob’s IM Reports.

While the guest post’s video is intended to be funny, it does a nice job of illustrating a situation most of us have faced at one time or another.

You might also have created some of them. Did they make you squirm?

Preventing squirm

How you communicate value (and thus price) – and do so ethically, without royally ticking off your customer – is HUGE to maintaining your price structure.

Maintaining that is critical to creating the profits you need to stay open, grow and if necessary, hire.

We’ll talk more about that next week as we jump into the Amazon e-book pricing mess.

Today’s guest post comes from what you might think is an unlikely source – Psychology Today.

On the other hand, as many times as we’ve talked about Cialdini and your own mindset, maybe it isn’t a surprise.

The Urge to Splurge – things to think about for retailers, restaurants, service businesses and others with public-facing business locations.