<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
		xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
	xmlns:media="http://search.yahoo.com/mrss/"
>

<channel>
	<title>Business is Personal &#187; commoditization</title>
	<atom:link href="http://www.rescuemarketing.com/blog/tag/commoditization/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.rescuemarketing.com/blog</link>
	<description>Strategic, common sense marketing, operations and tech advice that will strengthen your business - today!</description>
	<lastBuildDate>Mon, 30 Jan 2012 12:25:50 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
	<copyright>2005-2010 </copyright>
	<managingEditor>mriffey@rescuemarketing.com (Mark Riffey)</managingEditor>
	<webMaster>mriffey@rescuemarketing.com (Mark Riffey)</webMaster>
	<category>business</category>
	<ttl>1440</ttl>
	<image>
		<url>http://www.rescuemarketing.com/blog/images/BusinessIsPersonalPod144.jpg</url>
		<title>Business is Personal</title>
		<link>http://www.rescuemarketing.com/blog</link>
		<width>144</width>
		<height>144</height>
	</image>
	<itunes:subtitle></itunes:subtitle>
	<itunes:summary>Strategic, common sense marketing, operations and tech advice that will strengthen your business - today!</itunes:summary>
	<itunes:keywords>business, marketing, management, technology, sales, </itunes:keywords>
	<itunes:category text="Business">
		<itunes:category text="Management &#38; Marketing" />
	</itunes:category>
	<itunes:category text="Business" />
	<itunes:category text="Technology" />
	<itunes:author>Mark Riffey</itunes:author>
	<itunes:owner>
		<itunes:name>Mark Riffey</itunes:name>
		<itunes:email>mriffey@rescuemarketing.com</itunes:email>
	</itunes:owner>
	<itunes:block>no</itunes:block>
	<itunes:explicit>no</itunes:explicit>
	<itunes:image href="http://www.rescuemarketing.com/blog/images/BusinessIsPersonalPodcast.jpg" />
		<item>
		<title>Scared is the wrong word</title>
		<link>http://www.rescuemarketing.com/blog/2009/11/01/scared-of-competition/</link>
		<comments>http://www.rescuemarketing.com/blog/2009/11/01/scared-of-competition/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 14:07:55 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Competition]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[President-proof]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[commoditization]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=2918</guid>
		<description><![CDATA[photo credit: JustinLowery.com You&#8217;ve probably heard the saying &#8220;No rest for the wicked&#8221; (or weary). Weary might be a better choice in this case. Should you be scared like the author suggests that Microsoft perhaps should be? Microsoft, like many successful companies large and small, has reinvented itself before. It&#8217;ll probably have to do it [...]]]></description>
			<content:encoded><![CDATA[<p></p><div class="photo_right"><a title="Crime Scene [evidence shot 001]" href="http://www.flickr.com/photos/99177573@N00/171525321/" target="_blank"><img class="colorbox-2918"  src="http://farm1.static.flickr.com/74/171525321_b19ce79436_m.jpg" border="0" alt="Crime Scene [evidence shot 001]" /></a><br />
<small><a title="Attribution-NoDerivs License" href="http://creativecommons.org/licenses/by-nd/2.0/" target="_blank"><img class="colorbox-2918"  src="http://www.rescuemarketing.com/blog/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="JustinLowery.com" href="http://www.flickr.com/photos/99177573@N00/171525321/" target="_blank">JustinLowery.com</a></small></div>
<p><span class="drop_cap">Y</span>ou&#8217;ve probably heard the saying &#8220;No rest for the wicked&#8221; (or weary). Weary might be a better choice in this case.</p>
<p>Should you be scared like the <a href="http://community.zdnet.co.uk/blog/0,1000000567,10014330o-2000331777b,00.htm" target="_blank">author suggests that Microsoft perhaps should be?</a></p>
<p>Microsoft, like many successful companies large and small, has reinvented itself before. It&#8217;ll probably have to do it again, and perhaps so will Google. I&#8217;m not here to help them though.</p>
<p>If Amazon starts selling online to your market and does so with better prices and free shipping &#8211; do you just roll over?</p>
<p>I don&#8217;t think so, but that&#8217;s your choice.</p>
<p>One thing to keep in mind &#8211; Never forget what business you&#8217;re really in.</p>
<p>If it&#8217;s a business in a market that is easily transformed into a commodity, transform how you deliver value. Deliver it to additional markets.</p>
<p>Think a little&#8230;</p>
<p>Scared is the wrong word, don&#8217;t you think?</p>
]]></content:encoded>
			<wfw:commentRss>http://www.rescuemarketing.com/blog/2009/11/01/scared-of-competition/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

