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	<title>Business is Personal &#187; Education</title>
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	<description>Strategic, common sense marketing, operations and tech advice that will strengthen your business - today!</description>
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	<managingEditor>mriffey@rescuemarketing.com (Mark Riffey)</managingEditor>
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		<title>Business is Personal</title>
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	<itunes:summary>Strategic, common sense marketing, operations and tech advice that will strengthen your business - today!</itunes:summary>
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	<itunes:author>Mark Riffey</itunes:author>
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		<itunes:name>Mark Riffey</itunes:name>
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		<title>On Change and Becoming a Leader</title>
		<link>http://www.rescuemarketing.com/blog/2011/06/05/on-change-and-becoming-a-leader/</link>
		<comments>http://www.rescuemarketing.com/blog/2011/06/05/on-change-and-becoming-a-leader/#comments</comments>
		<pubDate>Sun, 05 Jun 2011 15:43:19 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[attitude]]></category>
		<category><![CDATA[Business culture]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Economic Development]]></category>
		<category><![CDATA[Education]]></category>
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		<category><![CDATA[change]]></category>
		<category><![CDATA[educational leadership]]></category>
		<category><![CDATA[evolution]]></category>
		<category><![CDATA[making change]]></category>
		<category><![CDATA[revolution]]></category>

		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=5387</guid>
		<description><![CDATA[photo credit: ansik Not often do I post two guest posts in the same day, but this one can&#8217;t wait. The education-related portion of Steps Toward Becoming a Technology Leader: Advice to School Administrators is what originally caught my eye, but the root of the discussion has applications in every business, if not every life. [...]]]></description>
			<content:encoded><![CDATA[<p></p><div class="photo_right"><a title="calculator" href="http://www.flickr.com/photos/92132559@N00/304526237/" target="_blank"><img class="colorbox-5387"  style="border: 0pt none;" src="http://farm1.static.flickr.com/109/304526237_6d1acf58bb.jpg" border="0" alt="calculator" width="350" height="233" /></a><br />
<small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img class="colorbox-5387"  src="http://www.rescuemarketing.com/blog/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="ansik" href="http://www.flickr.com/photos/92132559@N00/304526237/" target="_blank">ansik</a></small></div>
<p><span class="drop_cap">N</span>ot often do I post two guest posts in the same day, but this one can&#8217;t wait.</p>
<p>The education-related portion of <a href="http://the21stcenturyprincipal.blogspot.com/2011/06/being-technology-leader-or-stick-in-mud.html" target="_blank">Steps Toward Becoming a Technology Leader: Advice to School Administrators</a> is what originally caught my eye, but the root of the discussion has applications in every business, if not every life.</p>
<p>Good stuff from J. Robinson, the <a href="http://twitter.com/21stprincipal" target="_blank">21st Century Principal</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Goldman does something right</title>
		<link>http://www.rescuemarketing.com/blog/2011/01/15/goldman-does-something-right/</link>
		<comments>http://www.rescuemarketing.com/blog/2011/01/15/goldman-does-something-right/#comments</comments>
		<pubDate>Sat, 15 Jan 2011 15:55:03 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Corporate America]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Improvement]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Personal development]]></category>
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		<category><![CDATA[Goldman-Sachs]]></category>

		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=4709</guid>
		<description><![CDATA[photo credit: Tambako the Jaguar Today&#8217;s guest post is from the Long Beach Press-Telegram. Goldman&#8217;s gotten a lot of bad press over the last few years, and deservedly so. This time, they&#8217;ve done some good for small businesses. Check it out.]]></description>
			<content:encoded><![CDATA[<p></p><div class="photo_right"><a title="Daimler the jaguar" href="http://www.flickr.com/photos/8070463@N03/480467788/" target="_blank"><img class="colorbox-4709"  src="http://farm1.static.flickr.com/167/480467788_6670dc77b8_m.jpg" border="0" alt="Daimler the jaguar" /></a><br />
<small><a title="Attribution-NoDerivs License" href="http://creativecommons.org/licenses/by-nd/2.0/" target="_blank"><img class="colorbox-4709"  src="http://www.rescuemarketing.com/blog/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="Tambako the Jaguar" href="http://www.flickr.com/photos/8070463@N03/480467788/" target="_blank">Tambako the Jaguar</a></small></div>
<p><span class="drop_cap">T</span>oday&#8217;s guest post is from the Long Beach Press-Telegram.</p>
<p>Goldman&#8217;s gotten a lot of bad press over the last few years, and deservedly so.</p>
<p>This time, <a href="http://www.presstelegram.com/ci_17029868?IADID=Search-www.presstelegram.com-www.presstelegram.com" target="_blank">they&#8217;ve done some good for small businesses</a>. Check it out.</p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<title>Are you measuring the future or the past?</title>
		<link>http://www.rescuemarketing.com/blog/2010/04/30/measuring-the-future-or-past/</link>
		<comments>http://www.rescuemarketing.com/blog/2010/04/30/measuring-the-future-or-past/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 14:13:57 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Business culture]]></category>
		<category><![CDATA[Business Resources]]></category>
		<category><![CDATA[Creativity]]></category>
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		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[quality]]></category>
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		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[The Slight Edge]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[community benefit organizations]]></category>
		<category><![CDATA[metrics]]></category>

		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=3484</guid>
		<description><![CDATA[photo credit: cyberuly Recently, I&#8217;ve found myself involved in a multitude of conversations about community benefit organizations and education. Something Hildy said reminded me that I need to discuss running those two entities &#8220;like a business&#8221;. One of the first things that you hear from business people after a story in the news about a [...]]]></description>
			<content:encoded><![CDATA[<p></p><div class="photo_right"><a title="This was the story of Hurricane" href="http://www.flickr.com/photos/8383928@N06/3240991428/" target="_blank"><img class="colorbox-3484"  src="http://farm4.static.flickr.com/3365/3240991428_b28fa8f446_m.jpg" border="0" alt="This was the story of Hurricane" /></a><br />
<small><a title="Attribution-ShareAlike License" href="http://creativecommons.org/licenses/by-sa/2.0/" target="_blank"><img class="colorbox-3484"  src="http://www.rescuemarketing.com/blog/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="cyberuly" href="http://www.flickr.com/photos/8383928@N06/3240991428/" target="_blank">cyberuly</a></small></div>
<p><span class="drop_cap">R</span>ecently, I&#8217;ve found myself involved in a multitude of conversations about community benefit organizations and education.</p>
<p>Something <a href="http://hildygottlieb.com" target="_blank">Hildy</a> said reminded me that I need to discuss running those two entities &#8220;like a business&#8221;.</p>
<p>One of the first things that you hear from business people after a story in the news about a failing school or wacko teacher is that schools need to run like a business.</p>
<p>Listen to the news about today&#8217;s natural disaster response (or some such) and you&#8217;ll hear the same about community benefit organizations (sometimes called non-profit or non-governmental organizations).</p>
<p>&#8220;Run them like a business and it&#8217;ll solve all your problems&#8221;, they say&#8230;in so many words.</p>
<h3>Backlash</h3>
<p>Of course, the next thing out of the mouths of some of the folks involved in education and community benefit (you might call them non-profit &#8211; a poorly chosen name) organizations is something like this:</p>
<p>&#8220;Oh, you mean like Enron, Goldman Sachs and Lehman Brothers?&#8221; (or the currently top-of-mind business cretin of the moment)</p>
<p>Why yes, of course. That&#8217;s <em>exactly</em> what those silly business folks meant.</p>
<p>They have studied your troubles at length and have decided that it&#8217;s best to run your school district or your food bank like some sort of corrupt dictator, complete with automatic weapons, fast cigarette boats, and under the table money.</p>
<p>With that behind us, let&#8217;s get real.</p>
<h3>Reality strikes</h3>
<p>Seriously though, what does someone mean when they say they want to run your school or non-profit  &#8220;like a business&#8221;?</p>
<p>In the case of schools, let&#8217;s gloss over the likelihood that it probably means they don&#8217;t really get how complex a school district budget is, noting that it&#8217;s a recursive budget of budgets consisting minimally of bond funds, Fed and state monies and that oh-by-the-way annual operating budget.</p>
<p>Those oddball budgets are then scrambled a bit more by the goofy manner we&#8217;ve chosen to fund education: Head count, which produces oddball economies of scale of the type that few in business have to deal with.</p>
<p>In the case of the community org, the common mistake is assuming that all (or most) activities have to have a hard dollar return on investment &#8211; and that if it one can&#8217;t be found, they are failing somewhere, perhaps everywhere.</p>
<h3>What they really mean about schools</h3>
<p>I think much of this comes from a sense of low/no accountability, something that makes business owners nuts (oh just wait, we&#8217;ll come back to that).</p>
<p>Much of this comes from the news media. You see stuff about the teacher in Florida who slept with her 15 year old student, or stories of rooms full of bad teachers in NYC who are paid not to teach because they can&#8217;t be fired, or the litany of schools failing based on No Child Left Behind Act criteria and it isn&#8217;t long before it&#8217;s easy to stick em all in one bucket of non-accountability.</p>
<p>The obvious place for business people to start is &#8220;Why are you spending $ on that?&#8221; and &#8220;Why can&#8217;t you fire that bad teacher?&#8221; (contracts, legalities and the 17 conflicting definitions of &#8220;bad teacher&#8221; notwithstanding)</p>
<h3>What they really mean about orgs</h3>
<p>In the case of a non-profit (I had to use the term at least once), it often relates to the blank stare you often get when asking for standard business metrics, such as marketing leads, &#8220;sales&#8221; and return on investment.</p>
<p>The organization that measures their success on things that are hard-to-quantify financially is going to take some heat from people used to using standard metrics to gauge success. Even the ones I&#8217;m involved in often have a difficult time producing that info.</p>
<h3>Questions of a future past</h3>
<p>The big questions in all of this are:</p>
<ul>
<li>What&#8217;s getting measured &#8211; and are those the right things to measure?</li>
<li>What are you doing with that information?</li>
<li>What does any of that have to do with what you&#8217;re REALLY trying to accomplish over the long haul?</li>
</ul>
<p>Think about it&#8230; we measure teachers based on their students&#8217; grades and test scores. Like tax returns, they indicate historical performance.</p>
<p>What do we do to measure future performance?</p>
<p>I&#8217;d like to be able to see trend info showing how various learner types do in each teacher&#8217;s class and how each type of student&#8217;s learning, problem solving and creativity advances as they experience each teacher type.</p>
<p><strong>For example:</strong> Who is the most effective math teacher for 6th grade kids who learn visual/spatially and are reading 2 years below grade level? Why is that teacher so effective for that group? Why does that teacher fail to reach non-spatial/non-visual learners as well as other teachers? Why is he so effective with Asperger&#8217;s kids? Do these success trends change when they are teaching science or history? Why?</p>
<p>Do these patterns of success (or not) change based on race, income, family situation and other factors we can&#8217;t control? What controllable factors are impactful, if any &#8211; for this learner type? Have you tried addressing them? What happened?</p>
<p><strong>Answer:</strong> They have no idea. But it isn&#8217;t entirely their fault. They&#8217;re forced to answer the wrong questions in order to find a way to balance their budget.</p>
<p>Is there a line of questions like that &#8211; about your business &#8211; that would transform your thinking from past performance (letter grades) to future performance? (matching learner types with teachers who are the most effective at teaching each type of learner)</p>
<p><strong>The punch line: </strong>Considering that last question, are you truly running your *business* like a business?</p>
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		<slash:comments>7</slash:comments>
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		<title>China, India, Microsoft and Apple: What they do isn&#8217;t FAIR!</title>
		<link>http://www.rescuemarketing.com/blog/2009/12/16/china-india-microsoft-and-apple-what-they-do-isnt-fair/</link>
		<comments>http://www.rescuemarketing.com/blog/2009/12/16/china-india-microsoft-and-apple-what-they-do-isnt-fair/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 14:45:10 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=3087</guid>
		<description><![CDATA[photo credit: Meanest Indian Yesterday, we talked about fierce competition from other places and other businesses, as well as doing your homework. At the end of the day, all things pointed to a single bottom line: What has happened to our business(es) and thus to our communities is JUST NOT FAIR. If Pittsburgh&#8217;s businesses have [...]]]></description>
			<content:encoded><![CDATA[<p></p><div class="photo_right"><a title="Homework II" href="http://www.flickr.com/photos/56252733@N00/2323713720/" target="_blank"><img class="colorbox-3087"  src="http://farm3.static.flickr.com/2282/2323713720_570950413d_m.jpg" border="0" alt="Homework II" /></a><br />
<small><a title="Attribution-NoDerivs License" href="http://creativecommons.org/licenses/by-nd/2.0/" target="_blank"><img class="colorbox-3087"  src="http://www.rescuemarketing.com/blog/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="Meanest Indian" href="http://www.flickr.com/photos/56252733@N00/2323713720/" target="_blank">Meanest Indian</a></small></div>
<p><span class="drop_cap">Y</span>esterday, we talked about fierce competition from other places and other businesses, as well as doing your homework.</p>
<p>At the end of the day, all things pointed to a single bottom line: What has happened to our business(es) and thus to our communities is <strong>JUST NOT FAIR</strong>.</p>
<p>If Pittsburgh&#8217;s businesses have better internet or manufacturing facilities than your town: <strong>That&#8217;s not fair. </strong></p>
<p>If businesses in Mumbai only have to pay their workers $10 an hour while you have to pay $42 an hour: <strong>That&#8217;s not fair. </strong></p>
<p>You get the idea. In fact, I&#8217;m sure you could reel off other examples that are meaningful to your business, but ultimately, we&#8217;ve gotta find someone to BLAME. So let&#8217;s get to it.</p>
<h3>Assigning blame</h3>
<p>Let&#8217;s call the union bosses and blame them for not protecting our jobs. Let&#8217;s call the politicians and blame them for raising taxes. Let&#8217;s blame engineers, programmers and their employers for creating the technology and automation that&#8217;s stealing work from us.</p>
<p>And let&#8217;s most definitely blame those danged <em>&#8220;foreigners&#8221;</em> because they don&#8217;t want another generation of their kids living in a disgusting slum and drinking from a stream that 4000 of their neighbors pee into.</p>
<p>They have a lot of nerve, don&#8217;t they? We <em>deserve</em> that work.</p>
<p>Let&#8217;s blame Microsoft for changing their software too quickly (or too slowly). Let&#8217;s blame Apple for putting out a &#8220;phone&#8221; that made everyone rethink what mobile could really do for us.</p>
<p>Wait, I&#8217;ve got it&#8230; we&#8217;ll say these companies are &#8220;ANTI-COMPETITIVE&#8221;.</p>
<p>We can get our politicians to put them out of business, or at least <strong>make things fair</strong>. Maybe we can get the Feds to hobble them somehow.</p>
<p>But let&#8217;s not spend any time or money investing in ourselves and improving our business, our people, and our products and services. Let&#8217;s not totally rethink the market we serve and how we serve it.</p>
<p><em>That&#8217;s what those other people do</em>.</p>
<p>We&#8217;ll continue the discussion tomorrow. I think you see where we&#8217;re headed.</p>
<p>In the meantime, I&#8217;m curious: What does &#8220;<em>anti-competitive</em>&#8221; mean to you?</p>
<p><strong>PS:</strong> The girl in the photo has a lot of nerve helping her brother and sister with their homework using a small chalkboard while sitting on a piece of slate on the dirt floor or her parents&#8217; shack, don&#8217;t you think? <strong>It just isn&#8217;t fair</strong> that her parents aren&#8217;t paying school taxes or private school tuition. In fact, she probably isn&#8217;t even following the approved government-mandated curriculum. If that&#8217;s not anti-competitive&#8230;</p>
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		<title>Is it better to be smart, resilient or hard working?</title>
		<link>http://www.rescuemarketing.com/blog/2008/09/14/is-it-better-to-be-smart-resilient-or-hard-working/</link>
		<comments>http://www.rescuemarketing.com/blog/2008/09/14/is-it-better-to-be-smart-resilient-or-hard-working/#comments</comments>
		<pubDate>Sun, 14 Sep 2008 10:41:35 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Education]]></category>
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		<category><![CDATA[Motivation]]></category>
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		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=962</guid>
		<description><![CDATA[My vote would be a combination of all three, and there&#8217;s a good discussion of this in today&#8217;s guest post at OpenEducation. It isn&#8217;t just about kids, though I strongly suggest you consider it in that light. It&#8217;s also something to look for in employees. It isn&#8217;t how many times you get knocked down, it&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><span class="drop_cap">M</span>y vote would be a combination of all three, and there&#8217;s a good discussion of this in today&#8217;s guest post at <a href="http://www.openeducation.net/2008/09/12/to-raise-smart-and-successful-children-focus-on-developing-a-work-ethic/" target="_blank">OpenEducation</a>. It isn&#8217;t just about kids, though I strongly suggest you consider it in that light.</p>
<p>It&#8217;s also something to look for in employees.</p>
<p>It isn&#8217;t <a href="http://www.openeducation.net/2008/09/12/to-raise-smart-and-successful-children-focus-on-developing-a-work-ethic/" target="_blank">how many times you get knocked down, it&#8217;s how many times you get up &#8211; and what happens next</a>.</p>
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		<title>Know someone who has no time to learn?</title>
		<link>http://www.rescuemarketing.com/blog/2008/09/13/continuing-education/</link>
		<comments>http://www.rescuemarketing.com/blog/2008/09/13/continuing-education/#comments</comments>
		<pubDate>Sat, 13 Sep 2008 10:45:51 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Competition]]></category>
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		<category><![CDATA[continuing ed]]></category>
		<category><![CDATA[continuing education]]></category>

		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=947</guid>
		<description><![CDATA[Wouldn&#8217;t surprise me if some of you regularly encounter folks who just don&#8217;t think they need to keep learning. Ask them to get used to saying &#8220;Do you want fries with that?&#8221; because their industry will quickly leave them behind. Daniel over at Idea Sellers hits the nail on the head with today&#8217;s guest post [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><span class="drop_cap">W</span>ouldn&#8217;t surprise me if some of you regularly encounter folks who just don&#8217;t think they need to keep learning.</p>
<p>Ask them to get used to saying &#8220;Do you want fries with that?&#8221; because their industry will quickly leave them behind.</p>
<p>Daniel over at Idea Sellers <a href="http://ideaseller.typepad.com/idea_sellers/2008/07/want-more-sales-get-educated.html" target="_blank">hits the nail on the head with today&#8217;s guest post about continuous education</a>.</p>
<p>Don&#8217;t assume you can discard this thought if you aren&#8217;t in sales, as his point is valid regardless of what line of work you&#8217;re in.</p>
<p>One of the things I admired most about EDS (my first real job four score and twenty years ago, or something like that) was that they never stood in the way of improving yourself. If you wanted to take a class, the door was open. They realized that the more educated their people were, the more they were likely to gain.</p>
<p>I strongly advise you to do the same. Offer as many educational opportunities as you can to your staff.</p>
<p>I know, I know. Someone out there is thinking &#8220;But what if they leave?&#8221;, yet they should be thinking &#8220;What if they don&#8217;t leave?&#8221;</p>
<p>Set the example yourself and place the opportunity in front of them so they&#8217;ll follow suit.</p>
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