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	<title>Business is Personal &#187; Mark Riffey</title>
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	<description>Strategic, common sense marketing, operations and tech advice that will strengthen your business - today!</description>
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	<itunes:summary>Strategic, common sense marketing, operations and tech advice that will strengthen your business - today!</itunes:summary>
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	<itunes:author>Mark Riffey</itunes:author>
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		<title>I am a slacker. Are you?</title>
		<link>http://www.rescuemarketing.com/blog/2009/06/17/i-am-a-slacker-are-you/</link>
		<comments>http://www.rescuemarketing.com/blog/2009/06/17/i-am-a-slacker-are-you/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 12:26:49 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[attitude]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Mark Riffey]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Personal development]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Time management]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business is personal book]]></category>
		<category><![CDATA[focus]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[operations]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=2380</guid>
		<description><![CDATA[photo credit: striatic Yes, me.  I am a slacker. I admit it. A year ago, I was planning to release my first book, &#8220;Business is Personal&#8221;. You probably don&#8217;t remember me doing a launch promotion on it. That&#8217;s cuz I didn&#8217;t launch it. As you might suspect, stuff happened and pushed it out of my [...]]]></description>
			<content:encoded><![CDATA[<p></p><div class="photo_right"><a title="undercover" href="http://www.flickr.com/photos/34427466731@N01/232122976/" target="_blank"><img class="colorbox-2380"  src="http://farm1.static.flickr.com/91/232122976_24d0e77dc9_m.jpg" border="0" alt="undercover" /></a><br />
<small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img class="colorbox-2380"  src="http://www.rescuemarketing.com/blog/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="striatic" href="http://www.flickr.com/photos/34427466731@N01/232122976/" target="_blank">striatic</a></small></div>
<p><span class="drop_cap">Y</span>es, me.  I am a slacker. I admit it.</p>
<p>A year ago, I was planning to release my first book, &#8220;Business is Personal&#8221;.</p>
<p>You probably don&#8217;t remember me doing a launch promotion on it. That&#8217;s cuz I didn&#8217;t launch it.</p>
<p>As you might suspect, stuff happened and pushed it out of my immediate view and soon enough, a year went by.</p>
<p>Bet that <em>never</em> happened to you.</p>
<p>It&#8217;s still sitting in my authoring software, laughing at me: &#8220;You can&#8217;t finish me today, bwa-ha-ha-ha-ha-haaaaaa&#8221; (yeah, that&#8217;s supposed to sound like an insane creepy laugh).</p>
<p><em>Enterrrrrr theeee excuuuuuuuuusee zoooooooonnnnnne</em> (you can figure out how that is supposed to sound).</p>
<h3>The Excuse Zone</h3>
<p>See if any of this sounds familiar, even if you have to adjust the facts.</p>
<ul>
<li>Before first light today, I headed out to Melita Island to help teach the 2nd part of Boy Scout Wood Badge. WB is an adult leadership course for Scout leaders and I am part of the instructor team.</li>
<li>The morning after I get back from Melita, I leave for Scout camp for a week.</li>
<li>The next week is 4th of July week and I have to go to a swim meet that will be a lot about remembering a dear friend who in her last 18 months of life literally willed a small town into getting a new swimming pool suitable for swim meets &#8211; all while battling pancreatic cancer.</li>
<li>Meanwhile I have client work, coaching sessions, blogging, writing my newspaper column, working on my own product development work, doing family stuff, visiting with that awfully cute granddaughter you see in that photo on the blog, a week in Missouri with the in-laws and such right after the 4th, out of town swim meets every weekend till August, then (not 100% sure on this one) 10 days in the backcountry on a wilderness pack trip.</li>
<li>That gets me to August 16 and doesn&#8217;t count other troop activities, Rotary (yes, I&#8217;m still club president), a few other volunteer gigs here in town and again, more of that client work stuff.</li>
</ul>
<p>All the while&#8230; it sits there and taunts me. The book, I mean. You can probably hear it giggling.</p>
<h3>Choice</h3>
<p>You probably think &#8220;Heck, no wonder you didn&#8217;t get it done, with all THAT stuff going on.&#8221;</p>
<p><em>And you would be completely missing the point. </em></p>
<p class="note">It has nothing to do with how much other stuff I have to do. It has to do with <em>making a choice</em> about the stuff I AM doing.</p>
<p>Each day since the Spring of 2008 when I started &#8220;Business is Personal&#8221; (the book), I&#8217;ve made a choice &#8211; several times a day.</p>
<p>These choices were made to do something else other than chip away at the book, even if I chose to do something that might have seemed important at the time.</p>
<p>No one else made these choices. <strong>Just me.</strong></p>
<p>A few of my favorite Jim Rohn quotes come to mind:</p>
<ul>
<li>&#8220;When you say &#8216;No&#8217;, you say &#8216;Yes&#8217; to something more important.&#8221;</li>
<li>&#8220;Learn to say &#8216;No&#8217;. Don&#8217;t let your mouth overload your back.&#8221;</li>
<li>&#8220;We can no more afford to spend major time on minor things than we can to spend minor time on major things.&#8221;</li>
</ul>
<p class="alert">What did you not get done today that you should have gotten done, if only it wasn&#8217;t for that &#8220;really important&#8221; thing you did instead?</p>
<p>Say &#8220;No&#8221; to the not-so-important so that you can say &#8220;Yes&#8221; to the really important.</p>
<p><strong>PS:</strong> Stay tuned for the book. If you&#8217;d like to help with it, take one minute to slide on over to <a href="http://www.businessispersonalbook.com" target="_blank">http://www.businessispersonalbook.com</a> and enter a question (someone will win a pair of free consultations, may as well be you).</p>
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		<title>Some new Glacier Park photos</title>
		<link>http://www.rescuemarketing.com/blog/2008/08/29/some-new-glacier-park-photos/</link>
		<comments>http://www.rescuemarketing.com/blog/2008/08/29/some-new-glacier-park-photos/#comments</comments>
		<pubDate>Sat, 30 Aug 2008 05:04:30 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Mark Riffey]]></category>
		<category><![CDATA[Montana]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=927</guid>
		<description><![CDATA[They rotate randomly, so you might not see them for a few days. All 3 are winter or fall shots in Glacier Park. Yeah, I know. It has nothing to do with business. OTOH, it has everything to do with me, so bear with me now and then:) Psst. I&#8217;m talking about the photos that [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><span class="drop_cap">T</span>hey rotate randomly, so you might not see them for a few days. All 3 are winter or fall shots in Glacier Park.</p>
<p>Yeah, I know. It has nothing to do with business. OTOH, it has everything to do with me, so bear with me now and then:)</p>
<p>Psst. I&#8217;m talking about the photos that appear on the right.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Business is Personal blog featured at marketing.alltop.com</title>
		<link>http://www.rescuemarketing.com/blog/2008/05/03/business-is-personal-blog-featured-at-marketingalltopcom/</link>
		<comments>http://www.rescuemarketing.com/blog/2008/05/03/business-is-personal-blog-featured-at-marketingalltopcom/#comments</comments>
		<pubDate>Sat, 03 May 2008 17:24:26 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[Mark Riffey]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/2008/05/03/business-is-personal-blog-featured-at-marketingalltopcom/</guid>
		<description><![CDATA[I&#8217;m pleased to announce that Guy Kawasaki&#8216;s Alltop.com project has chosen to feature Business is Personal in the marketing area of Alltop, specifically at marketing.alltop.com. photo credit: Orange_Beard Pretty exciting, considering the company: Seth Godin, Duct Tape Marketing, Church of the Customer and Brian Clark&#8217;s Copyblogger are also included in a great group of marketing [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I&#8217;m pleased to announce that <a href="http://www.guykawasaki.com/" target="_blank">Guy Kawasaki</a>&#8216;s Alltop.com project has chosen to feature Business is Personal in the marketing area of Alltop, specifically at <a href="http://marketing.alltop.com" target="_blank">marketing.alltop.com</a>.</p>
<p><code></code></p>
<table align="\">
<tr>
<td><a href="http://www.flickr.com/photos/60236043@N00/85740389/" title="Yoda's Playlist" target="_blank"><img class="colorbox-757"  src="http://farm1.static.flickr.com/39/85740389_00e3dfb5bf_m.jpg" alt="Yoda's Playlist" /></a><br />
<small><a href="http://creativecommons.org/licenses/by/2.0/" title="Attribution License" target="_blank"><img class="colorbox-757"  src="http://www.rescuemarketing.com/blog/wp-content/plugins/photo_dropper/images/cc.png" alt="Creative Commons License" align="absmiddle" border="0" height="16" width="16" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a href="http://www.flickr.com/photos/60236043@N00/85740389/" title="Orange_Beard" target="_blank">Orange_Beard</a></small></td>
</tr>
</table>
<p>Pretty exciting, considering the company: <a href="http://sethgodin.typepad.com/seths_blog/" target="_blank">Seth Godin</a>, <a href="http://www.ducttapemarketing.com/blog" target="_blank">Duct Tape Marketing</a>, <a href="http://www.churchofthecustomer.com/blog/2008/04/keeping-up-with.html" target="_blank">Church of the Customer</a> and <a href="http://www.copyblogger.com" target="_blank">Brian Clark&#8217;s Copyblogger</a> are also included in a great group of marketing blogs at <a href="http://marketing.alltop.com" target="_blank">http://marketing.alltop.com</a></p>
<p>Marketing.Alltop.com is part of <a href="http://www.alltop.com" target="_blank">Guy&#8217;s Alltop.com</a> project. I encourage you to slide over there and read the top content Guy&#8217;s team has assembled.</p>
<p>PS: If you aren&#8217;t familiar with him, I suggest <a href="http://www.guykawasaki.com/about/index.shtml" target="_blank">you read this to learn about Guy</a>. (Thanks again, Guy)</p>
<p>One last thing: This is a direct result of participating on <a href="http://www.twitter.com" target="_blank">Twitter</a>, one of the social media sites I&#8217;ve been discussing with you lately.</p>
]]></content:encoded>
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