In today’s guest post, Tuned In discussed a Me Too (sorta) product and the gauntlet that they put new product ideas through just a day after we discussed Me Too products here.

Their 6 simple questions should give you something to think about whenever creating a new product or service, much less modifying an existing one.

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Back in the last century, Henry Ford is famous for saying “You can have any color Ford you want as long as it’s black.”

Today, Ford Motor Company has a different thought process, but that isn’t all that Henry said.

He also said this:

If I’d have asked my customers what they wanted, they would have told me “A faster horse”.

Doing research into customer needs is a necessary thing, just don’t confuse the customer’s stated needs with the problem they’re actually trying to solve.

When a client says they need a faster horse, don’t they really mean “I need to go faster”?

What about your clients?

How much time do you spend studying what your clients *really* need?

• Isn’t anticipating those needs what market leaders really do?
• Isn’t it your job to see them before anyone else?

Isn’t it your job to present those new solutions to problems clients didn’t realize they had – until you pointed them out?

One of my favorite local CEOs here in Montana says they deliver their products “just before just-in-time”… isn’t that the job of a market leader?

It takes some thought, in fact, maybe even some study of the problems your clients really have. Not just a questionnaire about the problems of today often caused – paraphrasing what Einstein said – by the thinking of yesterday.

Did any of us realize we needed a Walkman until Sony pointed it out? Or an iPod, until Apple started selling them?

So think about it: Do your clients *really* need a faster horse?

Or is that just a symptom that cloaks the real problem facing them?

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