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		<title>5 sources of innovation</title>
		<link>http://www.rescuemarketing.com/blog/2009/11/28/5-sources-of-innovation/</link>
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		<pubDate>Sun, 29 Nov 2009 03:40:18 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[attitude]]></category>
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		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[The Slight Edge]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Employees]]></category>
		<category><![CDATA[innovation]]></category>
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		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=3034</guid>
		<description><![CDATA[photo credit: cmaccubbin Amid the turkey sandwiches and (making it right now) turkey pot pie, I&#8217;m also serving up a guest post about innovation. You may not be aware that Google &#8220;gives&#8221; their employees &#8220;20% time&#8220;. 20% time is effectively 1 day a week to work on the pet projects, things of interest or just [...]]]></description>
			<content:encoded><![CDATA[<p></p><div class="photo_right"><a title="Reflected Nest" href="http://www.flickr.com/photos/26569037@N04/2846650238/" target="_blank"><img class="colorbox-3034"  src="http://farm4.static.flickr.com/3159/2846650238_89938541d9_m.jpg" border="0" alt="Reflected Nest" /></a><br />
<small><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/" target="_blank"><img class="colorbox-3034"  src="http://www.rescuemarketing.com/blog/wp-content/plugins/photo-dropper/images/cc.png" border="0" alt="Creative Commons License" width="16" height="16" align="absmiddle" /></a> <a href="http://www.photodropper.com/photos/" target="_blank">photo</a> credit: <a title="cmaccubbin" href="http://www.flickr.com/photos/26569037@N04/2846650238/" target="_blank">cmaccubbin</a></small></div>
<p><span class="drop_cap">A</span>mid the turkey sandwiches and (making it right now) turkey pot pie, I&#8217;m also serving up a <a href="http://www.cnn.com/2009/BUSINESS/11/26/innovation.tips/index.html?iphoneemail" target="_blank">guest post about innovation.</a></p>
<p>You may not be aware that Google &#8220;gives&#8221; their employees &#8220;<a href="http://www.google.com/search?q=google+20%25+time" target="_blank">20% time</a>&#8220;.</p>
<p>20% time is effectively 1 day a week to work on the pet projects, things of interest or just curiosities. Results have varied, but some of them have turned into Google&#8217;s products.</p>
<p>They promote and encourage, if not demand, that their staff &#8220;work&#8221; on feeding their ability to innovate.  In addition to being a great way to keep employees, it&#8217;s obviously a way to encourage the best and most innovative to join Google.</p>
<p>Innovation, not price, is what sets you apart for the long term. Here are <a href="http://www.cnn.com/2009/BUSINESS/11/26/innovation.tips/index.html?iphoneemail" target="_blank">&#8220;5 secrets&#8221; to innovation.</a></p>
<p>PS: You may not be thinking so hard about attracting talent right now&#8230;but you should be.</p>
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