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	<title>Business is Personal &#187; Rocco Mediate</title>
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		<title>Is your business more dangerous when injured?</title>
		<link>http://www.rescuemarketing.com/blog/2008/06/16/is-your-business-more-dangerous-when-injured/</link>
		<comments>http://www.rescuemarketing.com/blog/2008/06/16/is-your-business-more-dangerous-when-injured/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 22:09:30 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Competition]]></category>
		<category><![CDATA[Employees]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Personal development]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Rocco Mediate]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[US Open]]></category>

		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=812</guid>
		<description><![CDATA[An injured animal is typically a dangerous thing, especially if it&#8217;s a sizable creature. It&#8217;s especially so as they age, as they are wiser and less likely to make a mistake that will cost them dearly. This is especially so when the animal is Tiger Woods. All day long, despite an injury, despite little stumbles [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><span class="drop_cap">A</span>n injured animal is typically a dangerous thing, especially if it&#8217;s a sizable creature.</p>
<p>It&#8217;s especially so as they age, as they are wiser and less likely to make a mistake that will cost them dearly.</p>
<p>This is especially so when the animal is <a class="zem_slink" title="Tiger Woods" rel="youtube" href="http://www.youtube.com/watch?v=gnYSPnNlWrw">Tiger Woods</a>.</p>
<p>All day long, despite an injury, despite little stumbles here and there, Tiger kept getting back up, even as <a class="zem_slink" title="Rocco Mediate" rel="wikipedia" href="http://en.wikipedia.org/wiki/Rocco_Mediate">Rocco Mediate</a> came at him again and again in the <a class="zem_slink" title="U.S. Open (golf)" rel="wikipedia" href="http://en.wikipedia.org/wiki/U.S._Open_%28golf%29">US Open</a> playoff at <a class="zem_slink" title="Torrey Pines Golf Course" rel="wikipedia" href="http://en.wikipedia.org/wiki/Torrey_Pines_Golf_Course">Torrey Pines</a> today.</p>
<p>Each time, he fell back to his strength. Each time, that fundamental thing, the thing he has worked so hard on, picked him up and kept him in the game.</p>
<p>For Tiger, you might think it&#8217;s his drives.</p>
<p>After all, on these long, tight US Open courses, if you leave the driver at home, you&#8217;re in big trouble.</p>
<p>Or perhaps it&#8217;s his putting. On the always hard, super slick US Open greens, putt well or you become a spectator faster than you can say &#8220;3-putt&#8221;.</p>
<p>Or maybe, it&#8217;s his ability to get up and down, which in golf lingo means &#8220;to scramble out of trouble with a shot that stops close to the hole and then drop a putt to avoid losing a stroke&#8221;.</p>
<p>I think it&#8217;s something else. Something fundamental to golf and to business.</p>
<p>There&#8217;s a reason that martial artists practice the same move tens of thousand of times. The same reason that Tiger, Rocco and others hit hundreds or thousands of drives, or chips, or a specific iron every practice day. Sure, muscle memory is a big part of that, but I&#8217;m speaking of a fundamental.</p>
<p>Mental toughness.</p>
<p class="alert">The ability to do what you do, at your expected level of performance, no matter what&#8217;s going on around you, whether you&#8217;re hurt or not.</p>
<p>You might be thinking, yeah, but what about the seagull on the 18th green?</p>
<p>After all that Tiger&#8217;s dad did to strengthen him mentally, do you really think that seagull bothered Tiger on the 18th green?</p>
<p>No way. I think he used it to make Mediate think about the situation just a little more. To make him think.</p>
<p>And maybe to take a second look at the putt, just in case:)</p>
<p>What can you, your staff and your business accomplish during the worst of times? The toughest situation? The fundamental core ability?</p>
<p>What do you come back with even after watching your strongest competitor hit a home run? Or make a sale you never thought they could close? Your strength.</p>
<p>91 holes after they started, Tiger came back with the ability to just get par, knowing that if anyone was going to be rattled after a classic day of golf, it wasn&#8217;t going to be him.</p>
<p>How about you? What builds that sort of strength in you? In your staff? What do you do that competitors know they can&#8217;t beat you at? Do you position your business using that capability?</p>
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