Business is Personal » scarcity http://www.rescuemarketing.com/blog Strategic, common sense marketing, operations and tech advice that will strengthen your business - today! Mon, 30 Jan 2012 12:25:50 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 2005-2010 mriffey@rescuemarketing.com (Mark Riffey) mriffey@rescuemarketing.com (Mark Riffey) business 1440 http://www.rescuemarketing.com/blog/images/BusinessIsPersonalPod144.jpg Business is Personal http://www.rescuemarketing.com/blog 144 144 Strategic, common sense marketing, operations and tech advice that will strengthen your business - today! business, marketing, management, technology, sales, Mark Riffey Mark Riffey mriffey@rescuemarketing.com no no The last deviled egg http://www.rescuemarketing.com/blog/2008/08/13/scarcity/ http://www.rescuemarketing.com/blog/2008/08/13/scarcity/#comments Wed, 13 Aug 2008 10:56:27 +0000 Mark http://www.rescuemarketing.com/blog/?p=874

Ever notice how deviled eggs disappear at a potluck dinner? Doesn’t seem to matter how many there are – they just disappear.

And if there’s just one left, people can’t let it be. Someone just has to run off with it.

Despite the apparent popularity, I’ve never seen them on a restaurant menu. I have seen them in a truck stop cold food cooler case, but that’s it.

Is scarcity part of the reason they disappear?

Whether it is or not, how can you make your product or service that popular? That much in demand?

PS: This week I’m out circumnavigating Hungry Horse Reservoir by canoe with the guys from Troop 41. No cell service, no email. The blog is on autopilot, so there won’t be any comments approved till Aug 18.

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