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	<title>Business is Personal &#187; time</title>
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	<managingEditor>mriffey@rescuemarketing.com (Mark Riffey)</managingEditor>
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	<itunes:author>Mark Riffey</itunes:author>
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		<title>Improving the conversation</title>
		<link>http://www.rescuemarketing.com/blog/2008/08/14/improving-the-conversation/</link>
		<comments>http://www.rescuemarketing.com/blog/2008/08/14/improving-the-conversation/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 10:24:04 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Competition]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Personal development]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cognitive thinking]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[time]]></category>

		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=870</guid>
		<description><![CDATA[Ever watch closely as a teenager or younger kid watches TV, listens to an iPod or CD? They change the channel or song constantly. They rarely seem to listen to the whole song. Today&#8217;s guest post (I&#8217;m in a canoe, remember?) is a video of a talk by Clay Shirky at Web 2.0 Expo (a [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><span class="drop_cap">E</span>ver watch closely as a teenager or younger kid watches TV, listens to an iPod or CD? They change the channel or song constantly. They rarely seem to listen to the whole song.</p>
<p>Today&#8217;s guest post (I&#8217;m in a canoe, remember?) is a <a href="http://davemorin.com/blog/gin-television-and-the-social-surplus/" target="_blank">video of a talk by Clay Shirky at Web 2.0 Expo (a conference)</a>. <a href="http://www.herecomeseverybody.org/2008/04/looking-for-the-mouse.html">Transcript is here</a> if you prefer to read rather than listen/watch.</p>
<p>Don&#8217;t change the channel if you don&#8217;t care about Web 2.0 (a thing, sorta). The talk is about time, what we do with it and so on, but there&#8217;s another message there.</p>
<p>It&#8217;s also about understanding your employees, what motivates them (much less your kids), and perhaps even doing a better job of understanding your clients.</p>
<p>If you&#8217;re a little older, this just might make you crazy.</p>
<p>Clay explains some of why that is, and it also just might help you understand how to improve the conversations you have with clients and with employees.</p>
<p>Insightful stuff.</p>
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		<title>Why are you STILL wasting time?</title>
		<link>http://www.rescuemarketing.com/blog/2008/08/05/why-are-you-still-wasting-time/</link>
		<comments>http://www.rescuemarketing.com/blog/2008/08/05/why-are-you-still-wasting-time/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 16:18:12 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Competition]]></category>
		<category><![CDATA[Employees]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[time]]></category>

		<guid isPermaLink="false">http://www.rescuemarketing.com/blog/?p=862</guid>
		<description><![CDATA[No, this is not another time management discussion. I simply want to put your day in the proper context. After all, almost 60% of the year is behind us and I want you to be sure you&#8217;re getting closer to making it where you wanted to be by the end of the year. So&#8230; if [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><span class="drop_cap">N</span>o, this is not another time management discussion. I simply want to put your day in the proper context.</p>
<p>After all, almost 60% of the year is behind us and I want you to be sure you&#8217;re getting closer to making it where you wanted to be by the end of the year.</p>
<p class="alert">So&#8230; if you are wasting an hour a day &#8211; doing *whatever* &#8211; what do you think that&#8217;s worth to you?</p>
<p>If you have 10 employees and each one of them is wasting an hour a day, it would probably bother you. At least I hope it would.</p>
<p>Lets assume for the sake of argument that you take $100,000 out of your business each year. If you waste an hour a day, that&#8217;s $51 and change you waste every day, or about 85 cents per minute. That&#8217;s assuming you make that 100 large in an eight hour day, working 50 weeks per year.</p>
<p>If you waste that hour a day all year long, you just tossed $12,750 out the door (.85 per minute * 60 minutes per day times 5 days per week times 50 weeks per year).</p>
<p>Is whatever you&#8217;re doing today worth the money you&#8217;re paying for it? Is it generating the $ you need it to?</p>
<p>Look at it another way, if $100K is your benchmark. $100K divided by 5 days per week and 50 weeks per year (Im assuming you take 2 weeks off) is $400.</p>
<p>That&#8217;s $400 per weekday, day in, day out. If you work 8 productive hours per day&#8230;</p>
<p>If you only manage 7 productive hours per day on average all year long, then you&#8217;re up to $457 per weekday.</p>
<p>If your numbers are bigger, that wasted time gets a lot more expensive.</p>
<p>Stay focused.</p>
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