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	<title>Business is Personal &#187; XBox</title>
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		<title>Microsoft&#8217;s &#8220;apology&#8221; to XBox owner, a good lesson</title>
		<link>http://www.rescuemarketing.com/blog/2008/04/05/microsofts-apology-to-xbox-owner-is-over-the-top/</link>
		<comments>http://www.rescuemarketing.com/blog/2008/04/05/microsofts-apology-to-xbox-owner-is-over-the-top/#comments</comments>
		<pubDate>Sat, 05 Apr 2008 11:32:39 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Bill Gates]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[XBox]]></category>

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		<description><![CDATA[photo credit: Spoon Monkey As I&#8217;ve mentioned before, how you recover from a stumble is sometimes more indicative of a good business than the fact that you stumbled. Today&#8217;s guest post is really just a news story about a now-happy guy whose treasured XBox360 had been ruined by someone who thought they were just being [...]]]></description>
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<p>As I&#8217;ve mentioned before, how you recover from a stumble is sometimes more indicative of a good business than the fact that you stumbled.</p>
<p>Today&#8217;s guest post is really just a <a href="http://www.engadget.com/2008/03/22/even-happier-ending-for-cleaned-xbox-360-owner-gates-signed-c/" target="_blank">news story about a now-happy guy whose treasured XBox360 had been ruined</a> by someone who <a href="http://www.engadget.com/2008/02/29/gamers-tale-takes-xbox-repair-woes-to-new-levels-of-sadness/" target="_blank">thought they were just being helpful</a>, but there&#8217;s a great example to motivate you to take care of the clients you mess around.</p>
<p>Kudos to Microsoft for how they recovered from this stumble.</p>
<p>The next time you have to apologize to a client&#8230;think about this one. Valuable to that client, but not expensive in terms of hard dollars. Sometimes, a client just wants an apology.</p>
<p>No doubt, this is something that he will remember for a very long time.</p>
<p>Somoene, somewhere in Microsoft customer service went above and beyond in a very smart way.</p>
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