Setting Expectations

Publishing an about page as a guest post does not mean I’m desperately short of guest posts (nowhere near, actually).

I’d like you to read a most un-software-company-like about page from a software company.

Any guess what their USP is?

Any guess what expectations you should have about their software and doing business with them?

Finally, think about how it positions them in your mind (and in their market).

Check it out at: http://humanized.com/about

Outstanding.

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