25 (or 6) to 54: Is that demographic important to you?

25 (or 6) to 54 is not a song from Chicago (that’s 25 or 6 to 4, video above). It’s people. People aged 25 (or 26) to 54 make up… SIXTY-TWO percent of all social media use. FIFTY THREE percent of Facebook users (687 million as of June 2011) SEVENTY-FOUR percent of Twitter users. We’re […]

Did You Know…That You Should Follow Up?

photo credit: antaean If you look at the path a prospect follows on the way to becoming a customer and then, at their path as a new customer; youรข??ll see plenty of places where it would be valuable for them to receive an occasional tap on the shoulder. With that tap comes just a little […]

Never underestimate the “little nobodies”

photo credit: clevercupcakes Today’s guest post comes from Amber Karnes, who did a great job of analyzing the rise and fall of Urban Outfitters most recent product thievery and how social media played a role in the fall. One of the messages small businesses should get from this is buried deep within this quote from […]

Arriving late?

photo credit: h.koppdelaney Today’s guest post is for those business owners arriving late at the “social media party”. For those making an entrance, business-wise, here’s a nice social media startup guide from the NYTimes’ “You’re The Boss” blog. It talks about restaurants specifically, but the advice is sound regardless of what your business does. As […]

Facebook you…because?

photo credit: [carlo cravero] As I drive around the area, I see lots of businesses who are trying to reap the potential rewards of local marketing on Facebook. One sign: they have “Facebook us” or “Find us on Facebook” or similar on their roadside signs. The idea is for you to click the “Like” button […]

What’s on your plate?

photo credit: jlastras As I spent the last month mulling over my strategic plan for this year, I started by looking at what I was doing operationally as if I was my own client. In the software business, it’s called “eating our own dogfood“. In other words, a vendor using their own software for the […]

Why your firm’s revenue is too small

photo credit: DownTown Pictures Back in 2005 when I sold my last software company, I had to involve a number of advisors to help get that transaction done. Since that time over 5 and a half years ago, NONE of them have contacted me. No automated contacts. No manual contacts. Nothing. These firms have sent […]

Where they are is more important than where you are

photo credit: Angel T. Coincidentally, that was the premise of one of those annoyingly “innocent” questions I like to ask. The question on Twitter? “Does your church podcast their sermon recordings?” Note the assumption – that your church already records them. I asked that way intentionally so that anyone who doesn’t know would think to […]

Pardon the asterisks, but social media’s kinda important

It’s Friday and I’m on my way back from Scout camp and on the way to the Montana Western Divisional Swim Meet. That means you get a guest post of sorts. But I wouldn’t let you down with just any old guest post. This one has some serious stick-between-your-teeth to it. I suggest you click […]

Are you wearing Old Spice this morning?

photo credit: blvesboy There was lots of noise this week when those clever folks managing the Old Spice social media campaign started making dozens of videos for a couple of days. Old Spice’s team responded to Twitter posts, to Facebook posts, blogs and more, whether the posts came from celebrities or not. The quickly made […]