Accelerated change redefines your market

Last month, Harvard Business Review’s Brad Power wrote a short piece about something software people have known for years, even if they ignore it: The rate of change is accelerating. http://blogs.hbr.org/2014/06/how-the-software-industry-redefines-product-management/ An excerpt from Power’s piece: I spoke with Andy Singleton, CEO of Assembla, a firm that helps software development teams build software faster. He told me […]

Pricing custom work well is a strategic advantage

How good is your business at pricing custom work? If you don’t have a way of pricing custom work that consistently accounts for your costs and labor, how do you know if you’re making any profit on these deals? How would it feel to find that you’re losing money on half your custom work? Do […]

Choose your market or craft it?

Sometimes you choose your market, and sometimes it chooses you. Today, we get a little of both. A discussion with some software business owners prompted this piece, but you should stick around even if you aren’t in the software business – because these problems are universal no matter what business you’re in. During these discussions, there […]

Where does new business hide?

In every town, there’s a place where new business hides. If you can’t find its hiding place, your business is likely to struggle. Most of the time, that struggle is rooted in the inability to dependably produce predictable, month to month revenue. Without predictable month to month revenue, businesses close, scale down or at the […]

Win on low price, lose on low price

Do you depend on having the best price to win business? If so, are you sure that’s really how you want people to choose your company? I ask that because if you cut your price 10%, that 10% comes out of your profit margin. Perhaps obvious, but not always something folks pay attention to – […]

Who benefits when snow, cold and ice shut down a town?

All over the U.S., winter seems to be having a little fun with us. While in many places, we’re also having fun with it – a lot of places are pretty well shut down by this year’s winter road conditions. Without the staff and equipment to handle serious (for their area) winter storms, many communities […]

What if you actually followed up?

Does your business follow up with your clients and prospects like you should? You should probably consider what “like you should” means, before deciding whether you follow up properly or not. Having done that, let’s define “follow up” as continuing the conversation with that particular prospect or client, in exactly the context they are in […]

They really aren’t very good at marketing

One of the most common marketing mistakes I see is focusing solely on new clients and doing so in a way that annoys everyone else who has (or had) a relationship with your business. This quote from Facebook (above) about a New England newspaper’s Groupon deal is but one example. The process The process goes […]