Strategic notepad: Small Business Saturday

The Black Friday, Small Business Saturday and Cyber Monday rushes are over. If things are going as planned, your sales are on target with no signs of missing your revenue budget for the holiday season. Unless things are going poorly, you might not have started thinking about what you’ll do differently next year – yet […]

And after Small Business Saturday?

Besides being a particularly busy Christmas shopping day, this coming Saturday is “Small Business Saturday”. Once a year, American Express (organizer of Small Business Saturday) encourages shoppers to shop at a small local business and offers marketing materials to help small businesses take part in the event by encouraging locals to shop their store. While […]

Your referrals leave an impression

Recently, I received an email from someone who described a rather unpleasant home improvement job, which involved the purchase of materials and a subsequent installation of them. We like these things to be boring – meaning everything went smoothly with no drama. This one doesn’t appear to be turning out that way. When I say […]

Sunshine marketing is self defense

Have you ever signed a non-compete, non-disclosure clause as a condition of employment? Do you make your employees and / or contractors sign one? I’ve used/signed a few over the years. Companies can’t risk serious insider knowledge of their business by having employees pass it to their competition. Non-competes provide a mechanism to protect yourself but their scope should […]

Who benefits when snow, cold and ice shut down a town?

All over the U.S., winter seems to be having a little fun with us. While in many places, we’re also having fun with it – a lot of places are pretty well shut down by this year’s winter road conditions. Without the staff and equipment to handle serious (for their area) winter storms, many communities […]

Omaha! Omaha! Omaha!” – Who knows, but it can’t hurt”

Any number of claims will be made about this weekend’s Bronco victory in the AFC Championship game, but one stands out above the rest. “Sponsorship evaluation firm Front Row Analytics said the city of Omaha got its money worth with each verbal mention of Omaha worth the equivalent of $150,000 in advertising.” This claim, from […]

How to use calendar marketing

When I say “calendar marketing”, I’m talking about using the context of historical events and dates, holidays and current events to spice up your marketing. Done right, you can briefly tie what you do to the event, date or holiday, have a little fun and perhaps get the attention those about to buy. Like any […]

How do you know which customers want to be an insider?

This past weekend, I checked off two to-do- list items with one visit to @OnyxCoffeeLab. First, I was looking for a good locally-owned place to sit, sip and write. A coffee shop. Second, I was meeting with the founder of a @StartupWeekend-born startup to discuss how it would go forward. It started off nicely enough […]

Why isn’t everyone on time?

One of the things I notice while working with clients (and being one) is that some of us are pretty good at making things hard on our customers. Hard on customers? You might be. Let’s clean up a few things so you can make it easier on them (and easier to keep them as clients). […]

Showrooming and the sales prevention department

photo credit: mattbuchanan Last time, we discussed the often forgotten reason for showrooming that happens after price shopping: convenience and time/fuel savings. Remember Kübler-Ross’ five stages of grief? If you’ve forgotten, they are denial, anger, bargaining, depression and acceptance. When applied to showrooming, it isn’t much different. Acceptance and the clarity that accompanies it are where […]