Showrooming and the sales prevention department

photo credit: mattbuchanan Last time, we discussed the often forgotten reason for showrooming that happens after price shopping: convenience and time/fuel savings. Remember Kübler-Ross’ five stages of grief? If you’ve forgotten, they are denial, anger, bargaining, depression and acceptance. When applied to showrooming, it isn’t much different. Acceptance and the clarity that accompanies it are where […]

The big showrooming lie: “It’s all about price.”

photo credit: Bert Kaufmann Last time, we talked about how showrooming is impacting the retailer, briefly discussed what causes it and covered how a home store’s effective website selling experience helped me save time by avoiding a trip to a store that couldn’t decide whether it could help me. All the retailers say it’s about […]

Are you being showroomed?

photo credit: DaveLawler If you have a retail store, you’ve almost certainly had people showrooming in your store. If you haven’t heard the term,”showrooming” can be summarized as “shopping at local stores to check out an item before buying online.” Showrooming takes different forms and includes: Price checking items on the internet while walking through […]

The forgotten 25% – will they be your customers?

photo credit: Ian Sane On average, 25% of US students drop out of high school. I have little tolerance for “being average”, mostly because little changes have a way of propelling you well above average. It isn’t that average is bad, but remember that average is like scoring 50th percentile on a test – half […]

Wanted: Smoking hot hotel room in Kansas City Kansas

Of course, I mean a “smokin’ hot internet connection”. Late last week, I was heading north through western Missouri, I planned to make an overnight stay in the Kansas City area. Knowing full well (though with a little jealousy) that Kansas City, Kansas was the first winner of the Google Fiber lotto, I thought it […]

The Amazon Prime Directive

photo credit: mendhak What did you learn from – and change in your business – after Amazon launched Amazon Prime? If you aren’t aware, Amazon Prime is a membership-based service that provides access to Amazon video-on-demand and free Kindle books from the Kindle lending library – but more importantly, it upgrades all purchases to from […]

Tell your fish story, Mr. Limpet

During a recent trip to Oregon, our journey took us to a dockside seafood restaurant in Newport. As you can see from my photo, this restaurant offers fresh local seafood in addition to meals made with the local catch. Take a close look at the sign used to describe this salmon. We know that the […]

Famous Last Words: “We can’t afford to market our business.”

photo credit: mickyc82 This past weekend, I took one of my favorite drives of the year – that first drive after removing studded snow tires. I enjoy the feel of a performance tire in a tight turn and that’s something studded tires just don’t offer. As I waited for my tires to be swapped and […]

Why the tourist drove past your business

Photo credit: AP You’ve probably seen this AP image contrasting the crowds at St. Peter’s in Rome over the last eight years. The first photo was taken by Luca Bruno in 2005 during preparations for the public viewing of Pope John Paul II’s body – almost two years before the iPhone was first announced. The […]