How do you know which customers want to be an insider?

This past weekend, I checked off two to-do- list items with one visit to @OnyxCoffeeLab. First, I was looking for a good locally-owned place to sit, sip and write. A coffee shop. Second, I was meeting with the founder of a @StartupWeekend-born startup to discuss how it would go forward. It started off nicely enough […]

Out of Stock

photo credit: Zigar When your store is out of stock on an item…what does your staff do and say? When I was out of state not long ago, I looked around for a pair of light hikers for everyday wear. I knew exactly what I wanted right down to the model name. I visited a […]

Indivisible

photo credit: Selma90 Howard Schultz is doing what few large corporate CEOs have done: Following up rhetoric with leadership, action and money. While I prefer freshly-roasted beans from local roasters and rarely do Starbucks outside of airports, I will stop in this week in order to support this. The post title? It’s inscribed on a […]

A gut or a 6-pack?

photo credit: filtran Jim Rohn’s story about the Girl Scout who came to his door is hard to fathom on one hand (after getting to know him), and heartwrenching on the other, but I’m sure that if I could ask Jim right now, he’d be glad she came to the door. I had a similar […]

Doing some coffee math

Saw this a few days ago from @dontheideaguy. I’m trying to figure out why every other place that sells beans or ground coffee doesn’t make a point of being happy to take ANY Starbucks bag (not just the “specially marked bags”), year-round. Toss that old bag or make an example of it. Staple it to […]

What’s Scary? Ordinary coffee, Michael Jackson and a dancing tiger named Mike

So…what did you do to have a little fun? Here are a couple of examples: One of the many coffee shops that I prod now and then came up with this (among other things) for Halloween. Note the R.I.P. sign, then check out the 2nd image. Below in the hand of the chalk outline, a […]

What local coffee shops can learn from SEC football

photo credit: michelleannb Makes no sense, I know. Bear with me, it’ll clear up shortly. I want you to read this story about ESPN’s new network for Southeast Conference (SEC) football. Don’t wonder why (too much), just trust that there’s an applicable lesson here and go read it. Wordsmithing Now it’s time to do a […]

Coffee: The new “Do you want fries with that?”

photo credit: Jsome1 Anyone who has studied business or marketing for any period of time has looked at the impact that one sentence has had on McDonald’s. It gets used in sales training every single day because almost everyone is familiar with that upsell. In some cases, it has become a punch line. The increment […]