Your town can fuel the rise of two pizza teams

Last time, I noted that Amazon received no HQ2 (second Amazon global headquarters location) proposals from communities in a number of rural states. At the time, I noted that the decision to pass on that opportunity was a well-considered choice. More importantly, I asked the following question: What would the impact be if your community had […]

Columbia Falls is not a redundant facility

We’ve been here before. We’ve listened to a major employer who for decades said one thing and often did another. We’ve heard whispers and listened to double talk about what’s in the ground (or isn’t) and about plans to reopen and what the future holds. Our future is not our past. We’ve seen Plum Creek […]

Omaha! Omaha! Omaha!” – Who knows, but it can’t hurt”

Any number of claims will be made about this weekend’s Bronco victory in the AFC Championship game, but one stands out above the rest. “Sponsorship evaluation firm Front Row Analytics said the city of Omaha got its money worth with each verbal mention of Omaha worth the equivalent of $150,000 in advertising.” This claim, from […]

How to use calendar marketing

When I say “calendar marketing”, I’m talking about using the context of historical events and dates, holidays and current events to spice up your marketing. Done right, you can briefly tie what you do to the event, date or holiday, have a little fun and perhaps get the attention those about to buy. Like any […]

The forgotten 25% – will they be your customers?

photo credit: Ian Sane On average, 25% of US students drop out of high school. I have little tolerance for “being average”, mostly because little changes have a way of propelling you well above average. It isn’t that average is bad, but remember that average is like scoring 50th percentile on a test – half […]

The Amazon Prime Directive

photo credit: mendhak What did you learn from – and change in your business – after Amazon launched Amazon Prime? If you aren’t aware, Amazon Prime is a membership-based service that provides access to Amazon video-on-demand and free Kindle books from the Kindle lending library – but more importantly, it upgrades all purchases to from […]