A business problem, not a water problem

Photo credit: Michael Hyatt When book publisher Michael Hyatt posted this image saying “When you read this at Panera, you know your city has a water problem”, it struck me as a business problem. Sure, the city might have a problem, but that shouldn’t be your customers’ problem. Every day, we must adapt to the […]

Help Them Buy Better

photo credit: bjaglin A few days ago, Seth Godin asked why ethical marketers wouldn’t be “eager to have aggressive, clear and well-defined regulations” (about marketing). He set the context by talking about the lies used to sell sunscreen, noting that lobbyists kindly helped the FDA water down proposed sunscreen regulations. To quote Seth: Why aren’t […]

Service before the no-sale

This is what can happen when a legitimate customer hits an artificial wall within your business. It’s made worse when customer service is setup to fail. Clearly the service person has no power to do anything positive to seal the deal and help / retain this customer. The guy is standing there with money in […]

Do you offer a recession anxiety warranty?

photo credit: Furryscaly Remember the outrageous 7/70 bumper-to-bumper warranty Chrysler introduced back in the early 1980s when they introduced K-cars? At the time, Chrysler’s quality problems were front and center reasons to avoid buying their cars. Likewise, major car manufacturers limited long-term warranty coverage to the engine and powertrain (ie: transmission, axles and such). Iacocca […]

Smart companies and the post-crisis consumer

What if you did the right things and the smart things years before most of your competitors did? Wouldn’t that make life easier? John Gerzema talks at TEDxKC about the post-crisis consumer (16m 34s), but there are some interesting business nuggets in here as well. Smart companies, smart consumers Gerzema talks about a lot of […]

Are you really competing or just wasting my time?

photo credit: foxtwo Earlier this week, I was watching the Apple keynotes from Macworld 2009 and the iPhone 3.0 SDK announcement, mostly to prepare for the keynote from the Apple WWDC (their developer conference). These keynotes are where Apple traditionally reveals their Next Big Thing as well as their accomplishments over the last year. It […]

#amazonfail, Niemoller and your business

photo credit: Asti21 First they came for the chocolate bunnies, and I did nothing because I am not a chocolate bunny. Quite a weekend we’re having: Passover, Good Friday, Easter, the Masters and a few thousand Easter Egg hunts, to name a few. Oh, and I smoked a pork roast that turned out totally incredible. […]

Watering down your message

photo credit: NyYankee While grumbling to myself about the effectiveness of the “Making CPSIA testing economics reasonable for small business” population (my name for a number of “us”, not a name this non-group group has adopted), I continue to be disappointed in the actions being taken by Congress to repair the Act. With that, I […]

The force is strong with this Congress

photo credit: PixelManiatiK For decades, I have avoided getting involved in politics mostly because it has a way of seriously annoying me. As I hope you’ve noticed, I’ve also avoided getting politic-y here at Business is Personal – maybe with the exception of discussions regarding the CPSIA. Despite my best efforts, Congress is working overtime […]

The CPSIA, Glenn Beck, the Chicken and the Egg

photo credit: kevindooley Am I the last so-called journalist in this country? (stupid question, I’m not even one of those<g>) You may or may not know I write a business *opinion* column once a week in the Beacon – and that isn’t even my “real job”. What am I talking about? Yes, the CPSIA again. […]