Groundhog Day with Ooompa Loompas

Recently, I had a series of “Groundhog Day” experiences with multiple vendors in the same market, in the same market area, while seeking the same product that all of them sell. Of course, they’re competitors, though some of them may be owned by the same people or corporation. I didn’t look that hard, but I […]

Business frustrations? Project a cure

What things about your business are you fed up about? Sometimes it might be everything or the very biggest things, but at other times, it might simply be an aspect of your business… the tiniest of things. Even in those cases, the frustration is just as strong. The only difference is the concern you have […]

Who benefits when snow, cold and ice shut down a town?

All over the U.S., winter seems to be having a little fun with us. While in many places, we’re also having fun with it – a lot of places are pretty well shut down by this year’s winter road conditions. Without the staff and equipment to handle serious (for their area) winter storms, many communities […]

Omaha! Omaha! Omaha!” – Who knows, but it can’t hurt”

Any number of claims will be made about this weekend’s Bronco victory in the AFC Championship game, but one stands out above the rest. “Sponsorship evaluation firm Front Row Analytics said the city of Omaha got its money worth with each verbal mention of Omaha worth the equivalent of $150,000 in advertising.” This claim, from […]

Sarcasm, humor and a great dog: Do they sell anything?

While I have and will continue to remind you about the need for ads that don’t actually help move a prospect (or existing customer) closer to buying (or buying again), this one is hits home on many levels with Guinness’ customers. It makes fun of typical male weaknesses, while making us love the working dog. […]

How to use calendar marketing

When I say “calendar marketing”, I’m talking about using the context of historical events and dates, holidays and current events to spice up your marketing. Done right, you can briefly tie what you do to the event, date or holiday, have a little fun and perhaps get the attention those about to buy. Like any […]

Not on my watch!

Most everyone I’ve talked to who really cares about their work has that one thing that brings meaning, context and (as my kids used to say) “give-a-care” to the work they do. You might have heard it described as “Not on my watch”, a reference to pulling watch duty on naval ships. The best way I’ve […]

Google India knows that Business is Personal

Brilliant. What stories are you telling about your customers that can illustrate the power of the value you deliver? No matter what you do, I’ll bet you have stories to tell. When will you start sharing them?

Showrooming and the sales prevention department

photo credit: mattbuchanan Last time, we discussed the often forgotten reason for showrooming that happens after price shopping: convenience and time/fuel savings. Remember Kübler-Ross’ five stages of grief? If you’ve forgotten, they are denial, anger, bargaining, depression and acceptance. When applied to showrooming, it isn’t much different. Acceptance and the clarity that accompanies it are where […]