How to get results from newspaper advertising?

photo credit: Hamed Saber This has been in the queue for a while, and the source of the discussion is, which I’ve read regularly for years (yes, that’s a hint). While there are some good points in this piece, some parts of it read as if it was written by a Yellow Pages salesperson […]

Right message, right person, right timing

Recently, someone came to my website and went to the trouble to paste this message into my contact form: Hi, My name is Ben Bigelow and I am currently working with the Cisco TelePresence team. We are working in conjunction to create awareness for the recently launched â??Why I Want Cisco TelePresenceâ? video contest at […]

What makes the phone ring in any economy?

[audio:] photo credit: Yogi There are no secrets around here. I am busy as crap. Some weeks, so busy that I’ve had to let the blog slide a bit (Horrors!) I’ve made it quite clear that I expect “well-behaved” readers to be contacting their clients, customers and prospects at least once a month – and […]

Are your testimonials illegal? Will they be?

photo credit: Steven Fernandez Even if you aren’t using REAL testimonials in your ads, you should be. I believe we’ve talked about that a few times. If you are using testimonials (again, you should be – I can’t nag about that enough), then you might be interested in some changes that the FTC is considering. […]

Selling Santa with postcards

photo credit: anyjazz65 Last week we talked about the direct mail letter that was used to secure donations of cash, in-kind items for the auction and to attract people to attend – as well as what could have been improved in the letter. I left a few things out of the discussion at the time, […]

Help! What’s wrong with my mailing?

photo credit: trialsanderrors Yesterday we talked about the details about the envelope and letter we sent to request Brunch with Santa donations and to sell tickets. There were (in my opinion) a lot of things right with it. BUT…what was wrong with it? Keep in mind it is perfectly normal to find things that are […]

*The* most important thing about your letter

photo credit: jilly~bean Yesterday, we started a discussion about the promotion of an event here in town. Today, we’re going to talk about one of the mail pieces that went out to promote the Brunch. Don’t worry, this series isn’t all about direct mail. We’ll also be talking about video, email, postcards, newspaper, press releases, […]

Ignore those 2 posts. Direct mail is dead. RIP.

photo credit: Pink Sherbet Photography With all that direct mail talk over the last couple of posts, I can just hear the eyes rolling. After all, direct mail is dead, right? Perhaps in your market it is. Or, no one needs to use it because other things work better in your market, or because everyone […]

A few exceptions for those 5 direct mail mistakes

Our discussion from a couple of days ago (yes, the last 2 days were insane!) about direct mail mistakes was far from complete. We could discuss tools, techniques, strategies and such about direct mail for days, maybe longer. None of us have time to do that, but I do feel obligated to elaborate on the […]

Do you make these 5 direct mail mistakes?

It’s easy to burn through a lot of money mailing the wrong way. Here are five common mistakes that businesses make when sending sales materials through the mail. Don’t make them:) You don’t use real stamps Your direct mail pieces – of any kind – should be using regular first class stamps most of the […]