Bounce rate too high? Set the stage

What are you doing to keep your website’s bounce rate down? Bounce rate is the percentage of visitors that visit your site and leave without looking at another page, or taking any action (opt-ins, etc). A high bounce rate would be a bad thing in most cases. There are sites where higher than normal bounce […]

Doing ahead, not just thinking ahead

Quite often, I talk with business owners about thinking ahead. Something that happened yesterday tells me that I need to change my terminology to “Doing ahead.” Why the change? Primarily, I’m concerned that small businesses are thinking ahead, but stopping there. Thinking ahead discussions often include strategic thoughts of putting yourself out of business by […]

Showrooming and the sales prevention department

photo credit: mattbuchanan Last time, we discussed the often forgotten reason for showrooming that happens after price shopping: convenience and time/fuel savings. Remember Kübler-Ross’ five stages of grief? If you’ve forgotten, they are denial, anger, bargaining, depression and acceptance. When applied to showrooming, it isn’t much different. Acceptance and the clarity that accompanies it are where […]

Forgotten: What happens after they showroom?

photo credit: Polycart The last time we talked about showrooming, I referred to a Harris Poll that exposed a conflicting behavior among shoppers. The behavior? “Most” people (70%) say they showroom because of price, yet they often buy locally even if it means having to pay a slightly higher price. That’s right, 70% didn’t choose […]

WalMart: “We don’t care”

photo credit: wachovia_138 Listening to WalMart’s VP of Information Technology and their lead e-commerce exec talk on Fortune Brainstorm Tech this morning, they said “We don’t care whether or not you buy in the store, online, via mobile, etc.” Where they went one step further: They gave local store managers credit for ALL sales that […]

Rather than sweep, eliminate the source of dirt

photo credit: kevin dooley During the Amazon Web Services (AWS) Re:Invent conference‘s “fireside chat” with Jeff Bezos, he told a story about during a professional development session where he (like all senior Amazon management) spent two days on the Amazon customer service call center staff. Stop for just a minute. If your business is small […]

Meeker 2012 – What should small software businesses do?

Credit: KPCB Mary Meeker’s annual Internet Trends presentation is always an attention getter. For some, a wake-up-call, for others… a reminder. No matter what it is for you, there’s some valuable trend info there worth looking at in the context of your software business. “Rapid mobile adoption still in early stages.” Think about that for […]

How a great system can help your business and your customers

What drives your pricing? For many businesses, it’s strictly keystone. Cost times 2 or 3 (or some other number) = retail price. A friend shopping for his college-aged daughter mentioned two tool kit prices to me. One item has red accents and is priced at $24.99. The other has pink accents and is priced at […]

How the Yahoo password breach could affect you, even if you don’t use Yahoo

photo credit: Ian Sane On July 12th 2012, Yahoo confirmed that a large number of passwords originating at its Associated Content site were leaked. If you ever used Yahoo Voices (formerly known as Associated Content), you should check to see if you were affected, particularly if you have a habit of using the same username/email […]

How to cut down on refunds

photo credit: TeryKats Do you have problems with too many sales turning into refunds? Or almost-sales turning into no-sales? Do your demonstration projects frequently fail to reach the buying stage? Does return-friendly Costco look like a tough return desk negotiator compared to you? Do people frequently add things to their shopping cart while on your […]