How to use calendar marketing

When I say “calendar marketing”, I’m talking about using the context of historical events and dates, holidays and current events to spice up your marketing. Done right, you can briefly tie what you do to the event, date or holiday, have a little fun and perhaps get the attention those about to buy. Like any […]

Monkey See, Monkey Don’t?

photo credit: Tambako the Jaguar Do you watch other business owners or mentors use techniques, technologies, strategies or tactics successfully – and then not try them in your business? This isn’t just the domain of new, first time business owners who might be leery of trying something else, much less being swamped enough as it […]

Out of Stock

photo credit: Zigar When your store is out of stock on an item…what does your staff do and say? When I was out of state not long ago, I looked around for a pair of light hikers for everyday wear. I knew exactly what I wanted right down to the model name. I visited a […]

Groping for opportunity – a gift from the #TSA

photo credit: Nicholas_T Much noise has been made of the mess that has become airport security. The recent introduction of TSA’s high resolution body scanners and the “pat downs” (formerly known as “getting to second base”) have stirred up a hornet’s nest of grass roots discontent. As you might expect, there has been much hand-wringing […]

Selling The Right Thing

photo credit: Ash-rly A couple of weeks back, I received an email from a website owner asking for one of my OpenLine sessions (which are currently booked about two weeks out). In essence, the question was “Why aren’t our clients registering for our services?” The situation required more discussion (in detail, anyhow) than I could […]

Mining shoeboxes for customers

photo credit: ToOliver2 In these days of oil spills and mine disasters, it might seem a little off-base to ask about mining, but I think you need to become an expert at it – and do it regularly. It’s a critical skill if you’re concerned about keeping your business pump primed with new and returning […]

A yummy bowlful of dongles

photo credit: striatic Sometimes, competitors hand you a gift. Back in the software biz days, one of our competitors used an antiquated hardware ‘dongle’ to prove to the software that you had the right to use it. We knew their users *hated* the dongle. It plugged into the printer port, which caused printer problems. It kept the business […]

Shredding mad pow in my driveway

photo credit: Sabbath Photography So far it’s been an incredible year for snow in the Northwest. Two feet in the Washington DC area is a Snowpocalypse? That’s nothing. We have 8 feet of fresh pow* in Montana, Utah, Wyoming and Colorado. It’s so deep, we’re carving mad turns in our driveways and carrying avalanche beacons […]

Baiting the hook with opera

Note the sign at the end of the video: “Ves como te gusta la opera?”, which translated roughly means “See how you like opera?” Point being – how many of those shoppers had ever been to the opera? And how many *more* will consider it after that performance? Brilliant, guerrilla marketing. Just flippin’ brilliant. Before you […]