Start a streak

photo credit: kevin dooley What have you done every day, every week or every month for years? For example, I’ve written a weekly column for the Flathead Beacon since 2006. I don’t get a week off from the column if it’s Christmas or the Fourth of July. It just gets done. Some find that a […]

Why the tourist drove past your business

Photo credit: AP You’ve probably seen this AP image contrasting the crowds at St. Peter’s in Rome over the last eight years. The first photo was taken by Luca Bruno in 2005 during preparations for the public viewing of Pope John Paul II’s body – almost two years before the iPhone was first announced. The […]

Etsy’s Social Commerce: Smart at Christmas

Etsy’s new Facebook app, the Gift Recommender, is a smart move and a great example of ways to use your data to attract more business. I’ve no doubt that some will see Etsy’s “social commerce” via Facebook as “creepy” or invasive, but I suggest you give it a try to get an idea how this new […]

The ROI of Social Media is…

Two minutes and change that hit some of “the what and the why” discussed during my Social Media – A Roadmap for Small Businesses talk this week. The ROI of social media is that your business is still here in five years.

25 (or 6) to 54: Is that demographic important to you?

25 (or 6) to 54 is not a song from Chicago (that’s 25 or 6 to 4, video above). It’s people. People aged 25 (or 26) to 54 make up… SIXTY-TWO percent of all social media use. FIFTY THREE percent of Facebook users (687 million as of June 2011) SEVENTY-FOUR percent of Twitter users. We’re […]

A gift for Bobby?

photo credit: aloshbennett Yesterday, I was reading a comment from Bobby Rich about this small business (whaaaaa?) post on Hildy’s blog. Bobby took Hildy’s idea, smooshed it around a little and decided to see if it would work for his business. I like the idea, but I think we can put a cherry on top […]

Arriving late?

photo credit: h.koppdelaney Today’s guest post is for those business owners arriving late at the “social media party”. For those making an entrance, business-wise, here’s a nice social media startup guide from the NYTimes’ “You’re The Boss” blog. It talks about restaurants specifically, but the advice is sound regardless of what your business does. As […]

After The Honeymoon

photo credit: James Jordan Recently, I stopped into a niche retail business for the very first time. They’ve done a nice job with it. Haven’t been open long, so some of the obvious things I’d suggest to make the place a real customer magnet weren’t in place yet. I have a feeling they might get […]

Facebook you…because?

photo credit: [carlo cravero] As I drive around the area, I see lots of businesses who are trying to reap the potential rewards of local marketing on Facebook. One sign: they have “Facebook us” or “Find us on Facebook” or similar on their roadside signs. The idea is for you to click the “Like” button […]

Fishing on Facebook

photo credit: kevindooley A common question I’m asked by small business owners is: “Should I use ‘bright shiny object of the month’ to market my business? Lately, the question tends to be asked in the context of Facebook, but quite frankly, the answer is the same regardless of the magic solution you’re asking about. As […]