“What value are we going to provide customers that no one else does?”

Today’s guest post is a story about Honda that comes from MSN reporter Lawrence Ulrich. The source of that quote that I’ve used as title of the post? It’s a quote from Dan Bonawitz, HondaĆ¢??s vice-president of corporate planning. When short-sighted Honda store owners clamored for a 8 cylinder pickup, Honda corporate responded with that […]

Doing one thing really well

Anyone who has ever driven or owned a Honda vehicle knows one thing that is consistent about them. They make a tight, efficient vehicle that lasts a long time, and costs little to drive day to day. They started doing this when gas was under $1.00 a gallon, long before it was fashionable, much less […]