We sell a commodity. There’s no way to differentiate it.

Don’t even think about trying that line on The Cactus Cuties. If you live outside of the US, this song’s rendition might not seem like a big deal – particularly if you’ve only heard it at big sports events or on TV. If you live in the US, you’ve heard the song thousands of times […]

That just wont work for my business

The majority of folks are great at finding a multitude of reasons why a particular technique or strategy simply won’t work in their business. A convenient excuse these days is “Well, the market is down” or “Business is slow”. Really? Isn’t that the time to step up and out and as Perry Marshall says, “lean […]

President proof your business: Through the eyes of your clients

No matter who is elected as the next President of the United States, things are going to be different over the next 4 to 8 years. Whether Obama or McCain wins, the wind in the business community is going to shift. Is your business sail going to be set in the right direction to catch […]

How are you preparing for a long business winter?

All around Columbia Falls, people are cleaning up their yards, picking up and storing canoes and such so they won’t get snowed on; and getting firewood cut, split, stacked and covered as winter approaches. All the signals are there. The cool weather is already here, often dropping below freezing at night. Most of the leaves […]

Just when you think you’ve made it and you can finally rest…

You find out that you aren’t even close. I’ve had clients experience it, I’ve lived it myself, and at least one of my vendors is just about to experience it. No matter how good you are, you’d better be getting better. In fact, you’d better be getting better at getting better. If you don’t, someone […]