Are you publishing stale content?

A question hit me a few years ago after the Flathead Beacon​ brought home yet another armload of Montana journalism awards. The question was “Is the column I publish there of (at least) equivalent quality?” In other words, I’m on the pages of this modern, very successful digital (and weekly print) newspaper with multi-award winning […]

What your customers don’t know

One of the more dangerous things that can get stuck a writer’s head is the feeling (assumption) that everyone knows or has already read about what you’d like to write about. This usually happens because the writer is so familiar with the material, concept or admonition that they simply assume that everyone knows about it, […]

How do you know which customers want to be an insider?

This past weekend, I checked off two to-do- list items with one visit to @OnyxCoffeeLab. First, I was looking for a good locally-owned place to sit, sip and write. A coffee shop. Second, I was meeting with the founder of a @StartupWeekend-born startup to discuss how it would go forward. It started off nicely enough […]

Who needs a mentor? Not me!

Note: I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. See full disclosure at the bottom of this post. photo credit: Official U.S. Navy Imagery Thanks to the kindness of a […]

The woman with the Jay Leno chin

While I doubt it was their intent, the soap makers at Dove created something that perfectly illustrates the power of one of the best sales and marketing tools you can use. It might be the best demonstration of that tool I’ve ever seen. The experiment The Dove “Real Beauty” experiment has three parts: First, an […]

Giving away what you do – strategically

While looking for new post fodder in my drafts folder, I found this unpublished post from 2009. I hope you enjoy looking back over it, while considering how things have changed with “free” since that time and how those things affect your business today. Note that four years later, the Beacon is bigger and stronger […]

Is your work important? Meaningful?

Like a lot of people, I was drawn to this TED talk by the death of Roger Ebert. As you watch it, imagine how it must’ve felt to see that as a member of the speech synthesis team at Apple. Hearing Roger appreciate what they have done and describe how meaningful their work is to him, […]

Have you forgotten how to get better?

photo credit: mararie Recently I had a tech conversation with someone I’ve known for at least a decade and have great respect for. During a dumb conversation we didn’t even start, we disagreed about spaces in file names and software that doesn’t support them. My friend is like the NORAD of user interface look and […]

Are you a partner or just a vendor?

photo credit: foxypar4 Last week, we discussed a big reason why clients won’t take your advice. Reader David was kind enough to share an experience about a fairly common situation: Interesting concept but whenever I have tried to apply it (which has been many times before reading this post) I find the client still wont listen and […]

Every customer listens differently. Can they hear you?

In the TED talk “The danger of a single story“, Chimamanda Adichie shares some powerful lessons about stories, their environments and how they form our assumptions. It’s notable that she sees this from two sides: both, assumptions she and her family made and those made about her and her country/continent. Once you’ve watched this, and […]