You have to look to a prospect like the only person who really understands them & their problem. If you make them feel that way, you probably are.
Last time, we talked about your prospect list (or lack thereof). What about the prospects that aren’t on a list: the folks who have decided to get their info about you via one or more social media platforms. You may feel that the list discussion doesn’t apply to you because your prospects get their product […]
For many businesses, two things happen this time of year. One: You get a bunch of new customers. Two: Many of the new customers you acquired during this time last year “forget” to come back. The customers on the first list cost time and money to acquire. A fair amount of the people who “forget” […]
A question hit me a few years ago after the Flathead Beacon brought home yet another armload of Montana journalism awards. The question was “Is the column I publish there of (at least) equivalent quality?” In other words, I’m on the pages of this modern, very successful digital (and weekly print) newspaper with multi-award winning […]
One of the things that separates people from most machines and systems is their ability to adapt their interactions as the relationship matures. A tough-as-nails 61 year old grandfather who supervises workers on an oil rig in North Dakota’s Bakken adapts his communication to the recipient when training a new guy to stay alive on […]
Small businesses are always interested in getting more new customers, but sometimes forget that keeping existing customers is less expensive than the cost of replacing them. While products, services and customer support are critical to the health of your business, it’s critical to maintain a strong connection with your customers through properly timed communications. Tending […]
While I have and will continue to remind you about the need for ads that don’t actually help move a prospect (or existing customer) closer to buying (or buying again), this one is hits home on many levels with Guinness’ customers. It makes fun of typical male weaknesses, while making us love the working dog. […]
Brilliant. What stories are you telling about your customers that can illustrate the power of the value you deliver? No matter what you do, I’ll bet you have stories to tell. When will you start sharing them?
photo credit: artist in doing nothing Have you heard that you should “segment” your customers before marketing to them? Ever wondered what that means, much less how you’d do that? We’re going to talk about that today in simple terms, but before we do that, you might be wondering … Why should I segment my […]
Of course, I mean a “smokin’ hot internet connection”. Late last week, I was heading north through western Missouri, I planned to make an overnight stay in the Kansas City area. Knowing full well (though with a little jealousy) that Kansas City, Kansas was the first winner of the Google Fiber lotto, I thought it […]