Wanted: Smoking hot hotel room in Kansas City Kansas

Of course, I mean a “smokin’ hot internet connection”. Late last week, I was heading north through western Missouri, I planned to make an overnight stay in the Kansas City area. Knowing full well (though with a little jealousy) that Kansas City, Kansas was the first winner of the Google Fiber lotto, I thought it […]

Six simple questions about your website

photo credit: milos milosevic I received these questions in an email from Tony Robbins last year. The premise was to ask if you could answer these questions without doing a bunch of research, much less if you could answer them at all. How many visitors come to your website per month? How many of those […]

How to Win The Three Inch Tourism War of Words

When I’m on the road, I always take a look at tourism brochure racks. Take a look at this rack in the Havre Montana Amtrak station. It’s a typical floor-standing tourism brochure rack that you might see around your town or at the local chamber of commerce office. I took the photo at this height […]

The Amazon Prime Directive

photo credit: mendhak What did you learn from – and change in your business – after Amazon launched Amazon Prime? If you aren’t aware, Amazon Prime is a membership-based service that provides access to Amazon video-on-demand and free Kindle books from the Kindle lending library – but more importantly, it upgrades all purchases to from […]

How much trouble do you go to for your customers?

Most companies go to a little bit of trouble to create content for their customers. Some go to a lot. Some exert little or none. Hubspot exerts more than most for a video on their unsubscribe page. How hard are you working for your customers? Hat tip to PRDaily for the find.  

The unexpected message clients get from you

photo credit: Nicholas_T Have you ever received a new-customers-only offer from someone that you already do business with? In particular – Have you received one and found that the “new customer deal” in the ad is better than what you’re paying? As an existing customer of that business, how does that make you feel? To […]

Talk is cheap, conversation is priceless

How we talk, write, stand, sit or hold our hands and arms plays a huge part in how effective we are in helping others understand what we have to say, much less keep their attention long enough to finish the message. If they don’t get it all, at best you may as well have said […]

Famous Last Words: “We can’t afford to market our business.”

photo credit: mickyc82 This past weekend, I took one of my favorite drives of the year – that first drive after removing studded snow tires. I enjoy the feel of a performance tire in a tight turn and that’s something studded tires just don’t offer. As I waited for my tires to be swapped and […]

Giving away what you do – strategically

While looking for new post fodder in my drafts folder, I found this unpublished post from 2009. I hope you enjoy looking back over it, while considering how things have changed with “free” since that time and how those things affect your business today. Note that four years later, the Beacon is bigger and stronger […]

Why the tourist drove past your business

Photo credit: AP You’ve probably seen this AP image contrasting the crowds at St. Peter’s in Rome over the last eight years. The first photo was taken by Luca Bruno in 2005 during preparations for the public viewing of Pope John Paul II’s body – almost two years before the iPhone was first announced. The […]