More about testing your business

In April 29’s Boston Globe, you might have seen a story discussing Robert Cialdini’s report in May’s Psychology Science. You do read Psychology Science, right? Ok, maybe that’s a stretch, but I’ll bet you read the Science Daily website. After all, there’s a lot more gold there for the entrepreneur than you might imagine. Don’t […]

“Animal” testing is a good thing

People are animals too:) On Monday Apr 30, USA Today’s cover story was about a family who agreed to be videotaped and studied by Microsoft staffers in order to see how people used Microsoft’s soon-to-be released Vista (now available, of course), what ticked them off about it, what they liked, and so on. Read the […]

Do it FOR me.

I wonder how many of you have the proper tools and expertise to install a free-standing wood or gas stove, or a gas range/oven for the kitchen? Despite the ever-increasing demands on people’s time, I STILL come across vendors who just don’t get the full-service concept and why it makes them more money than the […]