Desperate for business?

Recently, I drove past a local shop advertising everything they sell at 50% off. While I don’t like to assume, it’s hard not to wonder if such a radical price cut is anything else but a desperate move to make sales that aren’t happening for the “normal” reasons. When an owner is desperate for business, (at […]

What are your customers doing online?

I mentioned the Meeker internet / technology trends report last week on Facebook, but I thought I should summarize a few important nuggets from it for small businesses, particularly small software businesses. 30 percent growth in mobile users in the last year. 50% growth in bandwidth use by mobile devices. Specifically, 15% of all internet […]

Meeker 2012 – What should small software businesses do?

Credit: KPCB Mary Meeker’s annual Internet Trends presentation is always an attention getter. For some, a wake-up-call, for others… a reminder. No matter what it is for you, there’s some valuable trend info there worth looking at in the context of your software business. “Rapid mobile adoption still in early stages.” Think about that for […]

How do you decide what success means?

photo credit: Thomas Leuthard Ask any two people what success means to them and you’ll probably get two different answers – even from people who are in business together. When you design and plan the rollout of a new product or service, you probably have an idea how you’d like it to perform in either […]

How to find their path from new customer to great customer

photo credit: c_ambler Last time we started a conversation about growth and left it off with a brief discussion about digging deeper into customer behaviors. In particular, we were starting to look at the behavioral signals that indicate your best clients or simply the signals that show they’re about to become a customer. Either way, […]

A conversation about growth

photo credit: Vincent van der Pas Recently I was involved in a conversation on producing business growth. The discussion revolved around what to measure about the business in order to keep track of the growth. A few things to start: Don’t make things complicated. Be sure that you’re measuring the right things. Historical data has […]

Starting a New Business: Part 2 – Are you ready?

photo credit: elbfoto Last time we talked briefly about things to consider in the early going of the business you just started. We talked a little about the product/service, but focused mostly on some basics about licenses/permits and getting supplies with a little taste of business model talk. The reality is that we shouldn’t have […]

Show them the ladder

On many occasions, I have advised you to offer higher-priced, higher-value products and services because they focus you on high-lifetime-value customers whose loyalty extends beyond what’s on sale this week. Likewise, we’ve talked about using those higher-priced products and services to “subsidize” the value-priced part of your business so that you can find more high-lifetime-value […]

Uncertainty and Starships

Today’s uncertainty has a tendency to freeze people’s behavior. It makes us forget, even momentarily, that doing nothing or continuing to do the same old thing may be more risky than doing that next big thing on their strategic plan. That doesn’t mean you have to take giant expensive steps like people did in 1999-2000 […]

Think Outside the Smores

Are you paying this much attention? Are you putting this much thought into what your customers’ do with your product? Are you then following it up by shipping what they need? Yes, these stackers are a blatantly obvious invention to anyone who has made a smore at a campfire. The important thing is that Kraft […]