Every customer listens differently. Can they hear you?

In the TED talk “The danger of a single story“, Chimamanda Adichie shares some powerful lessons about stories, their environments and how they form our assumptions. It’s notable that she sees this from two sides: both, assumptions she and her family made and those made about her and her country/continent. Once you’ve watched this, and […]

Starting A New Business : Part 3 – Marketing

photo credit: Yatmandu Good marketing doesn’t need to lie. If you have to lie to sell your stuff, either your stuff isn’t worth buying or you aren’t worth buying it from. Harsh words? Not if you want to stay in the business you’re about to start. These days, buyers are empowered by the information made […]

Etsy’s Social Commerce: Smart at Christmas

Etsy’s new Facebook app, the Gift Recommender, is a smart move and a great example of ways to use your data to attract more business. I’ve no doubt that some will see Etsy’s “social commerce” via Facebook as “creepy” or invasive, but I suggest you give it a try to get an idea how this new […]

The ROI of Social Media is…

Two minutes and change that hit some of “the what and the why” discussed during my Social Media – A Roadmap for Small Businesses talk this week. The ROI of social media is that your business is still here in five years.

Where’s my concierge?

One of the rungs on your ascension ladder should include cater-to-their-every-whim service – within the context of your business. Audible has figured this out, as you can see from the screen shot above. I’ve told you about my use of it in the software business (“done-for-you software setups in 7 days, guaranteed”) as a way […]

Marketing inside the Tasting Room

Puit d’Amour from St. Honoré Boulangerie This past week, I had the pleasure of visiting the still somewhat chilly seaside of Oregon thanks to a handful of out of town appointments. In between the productive parts of the week, we managed to visit a couple of western Oregon wineries. While a good time was had […]

A business problem, not a water problem

Photo credit: Michael Hyatt When book publisher Michael Hyatt posted this image saying “When you read this at Panera, you know your city has a water problem”, it struck me as a business problem. Sure, the city might have a problem, but that shouldn’t be your customers’ problem. Every day, we must adapt to the […]

25 (or 6) to 54: Is that demographic important to you?

25 (or 6) to 54 is not a song from Chicago (that’s 25 or 6 to 4, video above). It’s people. People aged 25 (or 26) to 54 make up… SIXTY-TWO percent of all social media use. FIFTY THREE percent of Facebook users (687 million as of June 2011) SEVENTY-FOUR percent of Twitter users. We’re […]

Golf Boys – The PGA’s First Boy Band. Not Kidding.

Unlike Farmers Insurance, the Professional Golfers Association (PGA) hasn’t really ever come off as an organization with a sense of humor, no matter how funny some of their members might be. While golf is full of decades-old (if not centuries-old) tradition and is traditionally thought of as a game for the well-heeled, it’s really about […]

Checkmate on the Fridge

photo credit: frankblacknoir My favorite story about setting expectations comes from a really smart real estate agent. When you decide to buy or sell a house with her, she gives you a pre-printed list of all the things that can happen during the process of buying or selling. A list of 20 or 30 things […]