What’s important when getting started?

A young man I know is getting started in business. He provides handyman services for homeowners. In a display of wisdom beyond his years, he asked his Facebook connections for things to read and people to talk to re: business advice. Getting started means wearing several hats Running a business on your own means you […]

Forest fire communication can burn you

Now that the Reynolds Creek fire is 65% contained, there are two myths to squash: “The fire is almost out.” Not true. Ask anyone close to the fire teams and they’ll likely tell you that only a season-ending snow will likely knock it out completely. Even so, if you let this cancel your 2015 Glacier National […]

Consistent communication is essential

Tomorrow’s post is in part about consistent communication, so this catch by Kelly Kautz about 2 tweets from Delta this weekend seems like a good intro. When your message is not consistent, you can expect the unhappy reactions found in the comments to that tweet. Communicating while considering the conversation going on in the minds of your clientele […]

How to segment your customer list

photo credit: artist in doing nothing Have you heard that you should “segment” your customers before marketing to them? Ever wondered what that means, much less how you’d do that? We’re going to talk about that today in simple terms, but before we do that, you might be wondering … Why should I segment my […]

The Amazon Prime Directive

photo credit: mendhak What did you learn from – and change in your business – after Amazon launched Amazon Prime? If you aren’t aware, Amazon Prime is a membership-based service that provides access to Amazon video-on-demand and free Kindle books from the Kindle lending library – but more importantly, it upgrades all purchases to from […]

What are your customers doing online?

I mentioned the Meeker internet / technology trends report last week on Facebook, but I thought I should summarize a few important nuggets from it for small businesses, particularly small software businesses. 30 percent growth in mobile users in the last year. 50% growth in bandwidth use by mobile devices. Specifically, 15% of all internet […]

Tell your fish story, Mr. Limpet

During a recent trip to Oregon, our journey took us to a dockside seafood restaurant in Newport. As you can see from my photo, this restaurant offers fresh local seafood in addition to meals made with the local catch. Take a close look at the sign used to describe this salmon. We know that the […]

Talk is cheap, conversation is priceless

How we talk, write, stand, sit or hold our hands and arms plays a huge part in how effective we are in helping others understand what we have to say, much less keep their attention long enough to finish the message. If they don’t get it all, at best you may as well have said […]

Famous Last Words: “We can’t afford to market our business.”

photo credit: mickyc82 This past weekend, I took one of my favorite drives of the year – that first drive after removing studded snow tires. I enjoy the feel of a performance tire in a tight turn and that’s something studded tires just don’t offer. As I waited for my tires to be swapped and […]

The woman with the Jay Leno chin

While I doubt it was their intent, the soap makers at Dove created something that perfectly illustrates the power of one of the best sales and marketing tools you can use. It might be the best demonstration of that tool I’ve ever seen. The experiment The Dove “Real Beauty” experiment has three parts: First, an […]