Experience management matters

Delivery of a product or service is about far more than the act of your client opening the box or getting the service they paid for. The total experience matters, so you’d better manage it. An example should give my assertion the context it needs to clarify why experience management is so important. A need to […]

Get one new client a day, week, month

It’s not unusual to talk to business owners who want to double their business, even if the discussion is a bit unfocused at first. It’s far more unusual to find someone who wants grow their business by 1000%, IE: 10 times its current size. Some have said that growing a business by 10 times is […]

Working the stage

People at Red, Canon and Nikon are fanatical about the photography and video equipment they build. People at Adobe and Apple are fanatical about the video software they build. This amazing video is an example of their “why”. Imagine the feeling this emotional piece would give you if it was made with your tools. Would you take Denali home? […]

18 questions to increase sales

This week, I’ve been working on metrics because I can’t have my fingers in every pie at once – at least not once the number of pies grows beyond my ability to manage them all in my head at the same time. Even if you can do that, it’s very difficult to sense where changes […]

Are you publishing stale content?

A question hit me a few years ago after the Flathead Beacon​ brought home yet another armload of Montana journalism awards. The question was “Is the column I publish there of (at least) equivalent quality?” In other words, I’m on the pages of this modern, very successful digital (and weekly print) newspaper with multi-award winning […]

Sunshine marketing is self defense

Have you ever signed a non-compete, non-disclosure clause as a condition of employment? Do you make your employees and / or contractors sign one? I’ve used/signed a few over the years. Companies can’t risk serious insider knowledge of their business by having employees pass it to their competition. Non-competes provide a mechanism to protect yourself but their scope should […]

What your customers don’t know

One of the more dangerous things that can get stuck a writer’s head is the feeling (assumption) that everyone knows or has already read about what you’d like to write about. This usually happens because the writer is so familiar with the material, concept or admonition that they simply assume that everyone knows about it, […]

The hardest part of helping businesses

There are a lot of rewards that come with helping businesses improve beyond what they expected, or even simply going a step or two beyond an artificial boundary the business owner thought was in front of them. It’s really a fun thing to watch someone latch on to a piece of advice and make 10 […]

Planning for a strategic trade show

Last week, we discussed why you shouldn’t skip a trade show. During that conversation, I mentioned that you need to work trade shows strategically and with a plan. This week, I’d like to elaborate on what that means. In order to do that, let’s break down what happens at a trade show. Who attends a […]

Exhibiting at trade shows – Why do it?

“Should we go to every trade show every year? Some of these shows cost us well over $7000. The one show that we want to skip this year is part of an association. They have about 300 members. We know just about all of them and know what they are using. Of course, a bunch […]