Why so many privacy policy updates? Part 2 of 2

This week, we’ll continue discussing why you’ve received so many privacy policy updates lately. Over the last decade, the trifecta of poor security controls, poor user-behavior controls (ie: can you bring a USB drive to work and plug it into a cash register?), and criminals crossed paths to produce repeated data breaches. You’ve heard of […]

Why so many privacy policy updates? Part 1 of 2

If you buy stuff, do business, and/or take courses online, you deal with someone who collects your email & other personal info. Recently, you’ve probably received numerous emails regarding changes in their privacy policy. A privacy policy documents how a company uses the data they collect during the process of selling something or providing content […]

Tactical caring

photo credit: dynamosquito I don’t talk about “b word” too often, but branding is really what a lot of our discussions are ultimately about. One of the more incisive definitions of branding that I’ve seen is “What people think when your business name is mentioned”. If that doesn’t cut right to the bone, I’m not […]

How to make it easy for customers to fall in love

photo credit: MahPadilha Back in March, I wrote about a lamp shopping experience I had in a local store. Today, this story in VentureBeat (reminds me of TigerBeat…) and Forbes caught my eye. It’s about the preferred angle of the MacBook screen on store displays in the Apple Store. The lamp and the MacBook stories… […]

Small business owner: “What’s with these funny new barcodes?”

photo credit: mackarus You may have seen those odd-looking square barcodes in newspapers and magazines, on product boxes, etc. You might even have noticed them in the middle of the star-shaped signage in some Macy’s television commercials. They’re called “QR codes“. Why should business owners should care about them? A smartphone can scan/read a QR […]

Service before the no-sale

This is what can happen when a legitimate customer hits an artificial wall within your business. It’s made worse when customer service is setup to fail. Clearly the service person has no power to do anything positive to seal the deal and help / retain this customer. The guy is standing there with money in […]

Verizon’s pleasant surprise

photo credit: Sister72 Thursday was the first day of retail, walk-in Verizon iPhone sales in the U.S. Normally a visit to our VZW store is guaranteed to consume 60-90 min, even here in rural Montana. They’re usually busy, so you sign in on a screen and they call your name in the order you arrive. […]

Meating expectations

photo credit: Northampton Museum When I first came across this meat vending machine, the comment I read introducing it was something along the lines of “Do we *really* need this?” If this butcher has customers who do shift work – or anything that keeps them from visiting the shop during business hours- it’s worth a […]

Brookstone: Thinking like road warrior

Someone at Brookstone is paying attention. Maybe it’s Brookstone policy. Maybe it’s the person that just happens to be running the Brookstone counter where Jason walked in. No matter what, there’s a huge lesson in this brief comment from Jason Falls. Brookstone rocks. Bought an iPad/iPhone backup battery unit. They said, “Would you like one […]

Mining shoeboxes for customers

photo credit: ToOliver2 In these days of oil spills and mine disasters, it might seem a little off-base to ask about mining, but I think you need to become an expert at it – and do it regularly. It’s a critical skill if you’re concerned about keeping your business pump primed with new and returning […]