Compelling reasons to buy

One of the vendors I’ve used for the last 20 years or so recently shipped a new release. With that comes a close-to-$1000 invoice. As always, the discussion in the community of users of this tool is “Should I upgrade?” Some will upgrade because they think their failure to buy will somehow cause the company […]

Selling someone else’s products

Have you ever thought about selling someone else’s products? When you sell someone else’s products,  parts of that vendor’s business obviously become a part of yours: their products and services. However, the reality is a good bit more complicated. Be sure what business you’re in When you consider selling someone else’s products, it’s critical to […]

The premium price lesson taught by craft beer

The craft beer explosion in the US over the last 5 to 10 years is a great lesson in premium price / premium product / premium services and customer ascension. So what is the big lesson to learn from craft beer? Is it that you could make beer that only a certain percentage of the […]

Accepting change: How can you help?

New technology is full of emotional change. Everyone finds their own pace when it comes to accepting the changes that come when adopting new technology. With brand new technology, the differences in adoption rates widen even more. Some folks won’t touch new technology. Other people prefer to wait a little while and let someone else […]

When the smoke clears, will your reputation?

No one in the Pacific Northwest has to be reminded that this is the worst fire season since 2003. Depending on what you do a bad fire season could be a boon, a bust or a non-issue to your business. Over the last couple of weeks, we had communications and marketing oriented conversations focused on the […]

Why do they want to disrupt your market?

The big word in the startup world is disruption, as in “We will disrupt the what-cha-ma-call-it market.” Thinking about last week’s discussion about buying a new vehicle, let’s talk about what disruption is and why “they” want to disrupt our market. Some examples of disruption Paypal disrupted the credit card merchant account market. Old news, […]

Take bad competition seriously

I don’t talk much about competitors. I avoid it for a couple of reasons. First, because you have far more to gain by investing time and effort into improving your own business. Second, worrying about what someone else is doing is usually a waste of time since you have no control over their behavior. There are a […]

Do you value your clientele?

Business demonstrate what they value through their behavior. Some businesses value what they do, those they work with and most of all, those they serve. They work hard for every lead. Every client. Every order. Every payment. They work to improve their craft every day. They learn from the best of their peers, while extracting and […]

Looking to disrupt a market?

2015 is shaping up to be a big year in Montana for Startup Weekend. With the Billings event already under our belt and three more scheduled this year (Great Falls, Bozeman, Butte), lots of people are looking for startup ideas. One place that gets a lot of interest is “stodgy” established markets that are lucrative […]

Exhibiting at trade shows – Why do it?

“Should we go to every trade show every year? Some of these shows cost us well over $7000. The one show that we want to skip this year is part of an association. They have about 300 members. We know just about all of them and know what they are using. Of course, a bunch […]