Effective press releases for small business

Days after a EF4 tornado tore up Central Arkansas and killed 15 people, this press release arrived in the local TV weather team’s inbox: Saying “enough with the tornado clean-up” to a media person in the area of a killer tornado in question is at best, someone being an inattentive and/or insensitive jerk. The media […]

KFC Potholes Fix: Another example of using the news

In colder climates, it’s pothole season. As the weather warms, ice and snow thaws and “spring break up” begins. The ground creaks and ripples as some areas thaw faster than others, while others go through numerous freeze and thaw cycles until spring truly arrives. It begins for the roads too, as thawing ice breaks up […]

Do it yourself CPSIA Press Release

photo credit: Peter Van Lancker Tonight I wrote a press release for use with my local media, so please feel free to use it as is or with your own contact/business information so that your local media can get a feel for the local impact of the CPSIA in your area. You can get the […]