Being ghosted describes a conversation where one of the participants simply stops communicating without saying “Bye”, etc. They simply go silent, or disappear. Amazingly, the place it’s easiest to find is during job hunting (or hunting for someone to fill a position). Back in the age of the dinosaur (or at least the fax machine), […]
It’s great that you have a product that’s so good that it sells itself. That doesn’t mean you should sit on your hands & wait for business to arrive.
We sometimes forget when selling to people is the conversation already going on in their minds. They head to your store (or your website) to get answers, not to buy.
You know what breeds loyalty in your customers? Knowing that there will always be a considerate well-trained expert in your store.
We talked last week about the benefit of being a little flexible with subscription offerings. The payoff is adding subscribers who might otherwise fall into the gaps between your offers. A key to increasing your subscribers are making it easy to buy. You want to make it super easy to buy. I mean E-A-S-Y. An […]
Watching my wife shop / interact with salespeople is always a refresher course. Gaps in customer service & sales training / tactics always reveal themselves. This is the missing piece of “Secret Shopper” type services – no audio / video. The report is fine, but you don’t get to see and hear what happened – […]
For many businesses, the best month or two of the year ended late last week. For others, it starts next week. Your “big month or so” might be some other time. The real question is, will you sell, or will you only take orders? This year, many businesses and their teams chose to take orders. […]
New technology is full of emotional change. Everyone finds their own pace when it comes to accepting the changes that come when adopting new technology. With brand new technology, the differences in adoption rates widen even more. Some folks won’t touch new technology. Other people prefer to wait a little while and let someone else […]
Sales is tough work. One of the things that makes it challenging is starting a conversation with someone you don’t know. This can be particularly difficult when they know you are primarily interested in selling them something. As Gitomer says, “People don’t like to be sold, but they love to buy.” Nowhere is that more […]
Earlier this year, we discussed planning your marketing, advertising and the run up to promotions and events using a marketing calendar. Today, let’s dive in a little deeper by adding metrics to the equation, specifically – marketing data. Got income goals? Presumably you have a budget and as a part of it, income / revenue […]