Tourist season is coming – Are you ready?

Before you know it, the long winter will be a forgotten memory – except for the powder days. As it finally warms up for good (whatever that means this year), school will be out and tourists will be inbound for another summer. It’s almost tourist season. Are you ready? Is your facility ready? I’m sure […]

How to use calendar marketing

When I say “calendar marketing”, I’m talking about using the context of historical events and dates, holidays and current events to spice up your marketing. Done right, you can briefly tie what you do to the event, date or holiday, have a little fun and perhaps get the attention those about to buy. Like any […]

How to segment your customer list

photo credit: artist in doing nothing Have you heard that you should “segment” your customers before marketing to them? Ever wondered what that means, much less how you’d do that? We’re going to talk about that today in simple terms, but before we do that, you might be wondering … Why should I segment my […]

How much trouble do you go to for your customers?

Most companies go to a little bit of trouble to create content for their customers. Some go to a lot. Some exert little or none. Hubspot exerts more than most for a video on their unsubscribe page. How hard are you working for your customers? Hat tip to PRDaily for the find.  

Why the tourist drove past your business

Photo credit: AP You’ve probably seen this AP image contrasting the crowds at St. Peter’s in Rome over the last eight years. The first photo was taken by Luca Bruno in 2005 during preparations for the public viewing of Pope John Paul II’s body – almost two years before the iPhone was first announced. The […]

The Price of A Hug

photo credit: Tambako the Jaguar Recently, a small business owner hugged the President. He wasn’t tackled by the Secret Service, or cuffed and taken to jail. Instead, his business’ Yelp page was inundated with fake reviews from political loyalists from sides of the aisle. Yelp is a social media business rating/review websites. The timely, personal […]

Did you train them to defend your business or your reputation?

Them, meaning “your staff”. Are they using your policies and training as a shield to protect your business, or are they using them as tools and leverage to protect your customers and your brand? There’s a big difference between the two. An example is this story involving a repeatedly broken-down U-Haul truck, whose details quickly […]

Do you encourage your fans?

Linkin Park clearly understands their fans. Some bands (or their “record” companies) would complain to YouTube or Flickr if a fan posted concert footage or photos. They’d ask to have them removed. Not these guys. They post links on their official site that point to Flickr and YouTube videos taken by fans. But it doesn’t […]

A Letter from Georgia

photo credit: ClaireDelRey We almost didn’t open it, thinking it was junk mail. Why would the University of Georgia send us mail way out here in Montana? We aren’t alumni. Our kids don’t go there, nor do we have prospective students considering the school. The letter was addressed to “The Riffey Family” (printed, not hand-addressed), […]

URL the Cat

photo credit: rainy city Last weekend I spent some time visiting my youngest son at college in Western Oregon. While there, we visited the Portland Saturday Market, which is full of homemade goods from art to clothing to food. While many of the booths offered business cards that had a website on them, a very […]