Focus alone isn’t enough.

If you’re a frequent reader on business improvement, you’ll undoubtedly read something that encourages you to focus. Focus on one niche. Stop multi-tasking and focus. Worry about the numbers – they should be your focus. Focus on the customer or on your employees, or on <insert list of more focus items here>. OK, so what […]

Would a succession plan save your business?

What happens the day after you’re gone or incapacitated? Do you have a succession plan in place for your business? While I suspect that most business owners have taken care of the family side of things – i.e., they have a will and/or a trust, etc. Has the business been taken care of? We’ve talked in […]

Are you using your marketing data effectively?

Earlier this year, we discussed planning your marketing, advertising and the run up to promotions and events using a marketing calendar. Today, let’s dive in a little deeper by adding metrics to the equation, specifically – marketing data. Got income goals? Presumably you have a budget and as a part of it, income / revenue […]

Fear and Limiting Thoughts

Limiting thoughts had my software company stuck on a sales plateau. Everything else was going well. Clients loved our software and our support. We could count the number of refunds per year on one hand and still have fingers left over. I was fortunate to have a few minutes with a mentor to discuss the […]

New project idea? Do this first

A new project idea is always exciting. You think you have a great idea that’s going to take off in your market like gangbusters and you can’t wait to get started. In fact, the gravitational pull of this new bright, shiny object might be so compelling, you might discard all encounters with reality and start […]

Strategic Notepad: Take Ownership

Last week, we talked about the opportunity presented to you when you find yourself helping a client in a stressed, deadline-driven or other pressure-filled situation. You can either create a good memory or a bad one. We’ve talked about how to make the best of these situations and we’ve talked about the opportunity created and […]

Strategic Notepad: Customer Service

Last week, I noted that how you should recover from a client’s poor experience with you is dependent upon the context. For example, a four hour flight delay is meaningless if you have a six hour layover. It becomes serious if you have a three hour layover before an international flight late in the day, […]

Strategic Notebook: Marketing Calendar

Are you marketing with intent or by accident? The only thing those two have in common is “ent”. Choose intent. It’s a massive job? Like anything you might not have done before, a marketing calendar might seem like a massive job. Don’t let that freeze you. Big jobs have a way of creating a resistance to getting started […]

Leading your team to goal setting

Last week, I suggested that you communicate company goals to each team member so that your company-wide goals have context for them in their daily work and with their department’s goals. That’s only part of the job when working with team members and goal setting. The other part is making sure they have a process […]

Are you communicating company goals?

The natural thought process for small business owners at this time of year is often about goals, i.e.: “How can we do better next year?” Before you can answer that, you need to decide what “do better” means. What’s your process for thinking that through? If you decide it’s about increasing a high level focus […]