If Godzilla taught user interface lessons…

A few weeks ago, I helped my mom buy an iPad. You would think that my mom, who is in her 70s, would be the one learning the most from this exercise, but you’d be wrong. Going through this with her simply reminded me (again) to discard all assumptions when building a user interface, when […]

Put your mask on first

Professional development mentors remind us that we must take care of ourselves first. They advise that we improve ourselves mentally, physically and emotionally – in other words, attend first to our overall health – so that we’re better prepared to perform well in our roles at work, at home and in our community. Personal finance […]

Would your meetings convince someone to work for you?

What do you use as your secret weapon when you really want to hire someone?   Recently, I heard a CEO say that they routinely use their weekly Friday employee meeting to convince someone to come work for them. Yes, a company meeting. Of 300+ employees. Pressed further, the CEO said that meeting is their […]

Things a software vendor should never say

photo credit: Simone Lovati Are you damaging the relationship with your customers when you respond to their requests for help? If the staff receiving feedback reacts to bug reports and questions as if they’re a personal insult, you probably are. Snarky remarks, veiled insults and/or disdain have no place in the feedback loop, yet they […]

For those about to sell, we salute you!

photo credit: aldenjewell You may not like to sell, particularly if you are a technical person. It’s even more likely if you’re a technical person who has built a job rather than a business – meaning you might be chief cook and bottle washer as well. It may be an overused stereotype that technical people […]

The kind of salesperson they LOVE to hear from

photo credit: papalars When you talk to your customers about their business, do they ever respond “Wow, I didn’t know that” or “Really?” Does your sales and marketing process provoke your prospects with questions they have to think about? Or does it simply say “Look at us! Look at us!” Far fewer spend their energy […]

Whats coming sooner than you think? The R word.

photo credit: Keoni Cabral What’s coming sooner than you think? Retirement. Don’t run away, 20 and 30-somethings. Even if you’re 22 and three years into your new business, these issues should be on your mind unless you want to do more or less exactly what you’re doing now for the next 30-40 years. We’re talking […]

Meeker 2012 – What should small software businesses do?

Credit: KPCB Mary Meeker’s annual Internet Trends presentation is always an attention getter. For some, a wake-up-call, for others… a reminder. No matter what it is for you, there’s some valuable trend info there worth looking at in the context of your software business. “Rapid mobile adoption still in early stages.” Think about that for […]

The single most painful lesson software companies learn

photo credit: Tim & Selena Middleton The most painful conversations I have with small software business owners are about marketing. One of the more common ones relate how another company “stole” their business with “more aggressive” marketing. The victim of this “theft” blames it on someone else’s marketing despite watching it happen right in front […]