Marketing lessons from a Catholic bookstore

In a post referred to me back in May, Musings from a Catholic Bookstore blogged about 10 things you should know about your customers. It was passed on to me as blog fodder so I thought I’d add a few comments of my own – not being Catholic or owning a bookstore never stopped me […]

What you have in common with an Angel

Tiger boots a birdie putt on 18 at the U.S. Open to lose to a relatively unknown dude from Argentina? Exactly what you were expecting, right? Angel Cabrera beats Tiger Woods. Angel is in the clubhouse, resting at 5 over. He’s done his best for that 4 days, for that course. Meanwhile, Tiger is still […]

It’s all about size

The size of the marketing return on investment, that is. This week in McKinsey’s Quarterly’s premium edition, there’s an interview with Cammie Dunaway, Yahoo!’s Senior Marketing executive. She explains how she is preparing Yahoo! for the future using strategies that people like myself, Kennedy and many others have been on your case about for a […]

Customer service and the cable guy

Have you ever called a big company’s customer support line when “higher than anticipated call volumes” weren’t occurring? That’s what I thought. Whoever anticipates call volumes sure seems to be off the mark a lot, don’t they? Do they use sophisticated trend analysis to anticipate call volumes? Seriously, I wonder how often – or IF […]

5 reasons why your business needs a newsletter – part 1

Willie Nelson sang “You’re always on my mind….”, and as a business owner – that’s just what you want to be, in a good way. Let’s talk about that hypothetical outdoor power equipment store that I seem to love to pick on. Why does that outdoor power business need a newsletter? I don’t mean just […]

5 figures for a pair of fresh eyes?

A while back, I had a meeting with an upset business owner who was becoming a little frantic over the possible loss of a ton of advertising money. The problem? Not enough fresh eyes. You see, this person had a full page ad going out in a niche magazine. People who would be ideal candidates […]