Marketing lessons from a Catholic bookstore

In a post referred to me back in May, Musings from a Catholic Bookstore blogged about 10 things you should know about your customers. It was passed on to me as blog fodder so I thought I’d add a few comments of my own – not being Catholic or owning a bookstore never stopped me […]

A takeaway from LeBron’s lesson

During the 2007 NBA finals, NBA big man LeBron James of the Cleveland Cavaliers learned a valuable lesson. Hopefully Cleveland did as well. The lesson? In sports, ONE guy can’t do it all, and if ONE guy is all you have and your opponent shuts down that ONE guy – you’re in trouble. ESPN.com discusses […]

Customer service and the cable guy

Have you ever called a big company’s customer support line when “higher than anticipated call volumes” weren’t occurring? That’s what I thought. Whoever anticipates call volumes sure seems to be off the mark a lot, don’t they? Do they use sophisticated trend analysis to anticipate call volumes? Seriously, I wonder how often – or IF […]

5 reasons why your business needs a newsletter – part 1

Willie Nelson sang “You’re always on my mind….”, and as a business owner – that’s just what you want to be, in a good way. Let’s talk about that hypothetical outdoor power equipment store that I seem to love to pick on. Why does that outdoor power business need a newsletter? I don’t mean just […]

$107 million in .44 seconds

I’ve been on a slight edge kick lately, and this one is such a great example that I just have to mention it. W. Clement Stone said “Big doors swing on little hinges.” In other words, little continuous improvements are the key to getting, and keeping, your competitive edge. I call it The Slight Edge. […]