The most important little thing we do

When you’re on the road, little things matter. In fact, they matter all the time. Every. Single. Day. That extra comment or tip from the lady at check-in. The friendly suggestion from the dude who drives the shuttle. A restaurant recommendation from the parking/cab attendant that turns out to be amazing and a good bargain […]

Who needs a mentor? Not me!

Note: I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. See full disclosure at the bottom of this post. photo credit: Official U.S. Navy Imagery Thanks to the kindness of a […]

How to segment your customer list

photo credit: artist in doing nothing Have you heard that you should “segment” your customers before marketing to them? Ever wondered what that means, much less how you’d do that? We’re going to talk about that today in simple terms, but before we do that, you might be wondering … Why should I segment my […]

Perfect is the enemy of done – or is it?

A couple of weeks ago, NASA celebrated the one year anniversary of Curiosity Rover landing on Mars. As someone who has been taking pictures since the ’60s, I still find it amazing that we can tell a satellite orbiting Mars to take a picture of a Jeep-size spacecraft parachuting to its landing 62 million miles away […]

Start a streak

photo credit: kevin dooley What have you done every day, every week or every month for years? For example, I’ve written a weekly column for the Flathead Beacon since 2006. I don’t get a week off from the column if it’s Christmas or the Fourth of July. It just gets done. Some find that a […]

When did you decide to be typical? #sponsored

photo credit: Venex_jpb Note: I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. See full disclosure at the bottom of this post. Donald Trump has repeatedly been quoted as saying “It’s […]

Help them help you

During a recent road trip, I encountered this sign in a rest room entryway at an Oklahoma Turnpike rest stop. Below the sign was a standard wall light switch. While I didn’t test it and hang around to measure response time, it’s a nice idea that allows customers to help a business’ staff become aware […]

Six simple questions about your website

photo credit: milos milosevic I received these questions in an email from Tony Robbins last year. The premise was to ask if you could answer these questions without doing a bunch of research, much less if you could answer them at all. How many visitors come to your website per month? How many of those […]

The most expensive, most stressful thing on your desk

Nothing destroys a work day like distractions. Ever realize that it’s “suddenly” dinner time and all you remember doing since lunch is reading Facebook? That’ll show up nicely on a deposit slip. Hello, stress. Distractions are a product of your work environment, your work habits and how those two things are communicated to others. Your […]

Tell your fish story, Mr. Limpet

During a recent trip to Oregon, our journey took us to a dockside seafood restaurant in Newport. As you can see from my photo, this restaurant offers fresh local seafood in addition to meals made with the local catch. Take a close look at the sign used to describe this salmon. We know that the […]