6 questions that will shake your productivity beliefs

photo credit: The U.S. Army The easy question sometimes ends up playing the role of the hardest one. The easy question – What system (paper, software, methodology, whatever) do you use to manage ToDos, Goals and Priorities on an annual, monthly, weekly and daily basis? That question is part of The Rescue Interview because managers, CEOs and […]

Are they sleeping well?

photo credit: Alyssa L. Miller Do you know what’s going on in the minds of your customers? We’ve been talking about invisible signals a lot lately, but sometimes the signals are far from invisible. Back in the day, my software company called every customer once a month. We didn’t do it because it was fun. […]

Rid-X figured out subscriptions. When will you?

Finally. A mainstream, old school consumer product company figured out how to make it easy for customers to use their product at the recommended interval and do so with as little labor/friction as possible. Rather than rolling their own, they used Amazon’s infrastructure to deal with payments, shipping and subscription management. From Amazon.com: “Amazon Subscribe […]

What’s the first thing you do when deciding which lamp to buy?

What’s wrong with this picture? What’s the first thing you do when deciding which lamp to buy? YOU TURN THEM ON. None of the lamps are on in the photo above – because none of them have power. A quick glance at the shelf left the impression that no power was available at that location, […]

Do you encourage your fans?

Linkin Park clearly understands their fans. Some bands (or their “record” companies) would complain to YouTube or Flickr if a fan posted concert footage or photos. They’d ask to have them removed. Not these guys. They post links on their official site that point to Flickr and YouTube videos taken by fans. But it doesn’t […]

Stop Chasing Rabbits: A Productivity/Focus “Secret”

photo credit: notsogoodphotography I don’t spend a lot of time writing about “the hows” of staying focused, but I do remind you now and then about the reasons that make focus so important. For example, I closed the post A Thousand Dollars an Hour with “The goal? To do more of the right work. The work that […]

Where’s my concierge?

One of the rungs on your ascension ladder should include cater-to-their-every-whim service – within the context of your business. Audible has figured this out, as you can see from the screen shot above. I’ve told you about my use of it in the software business (“done-for-you software setups in 7 days, guaranteed”) as a way […]

Small business owner: “What’s with these funny new barcodes?”

photo credit: mackarus You may have seen those odd-looking square barcodes in newspapers and magazines, on product boxes, etc. You might even have noticed them in the middle of the star-shaped signage in some Macy’s television commercials. They’re called “QR codes“. Why should business owners should care about them? A smartphone can scan/read a QR […]

Be a hassle-free zone

photo credit: Caveman Chuck Coker Ever walked out of a store, or ended a phone call with a business and thought “Man, what a hassle. Why do they make it so hard for me to give them my money?” For example, I mostly read the news online but I like an old school Sunday paper. […]

Uncertainty and Starships

Today’s uncertainty has a tendency to freeze people’s behavior. It makes us forget, even momentarily, that doing nothing or continuing to do the same old thing may be more risky than doing that next big thing on their strategic plan. That doesn’t mean you have to take giant expensive steps like people did in 1999-2000 […]