Planning for a strategic trade show

Last week, we discussed why you shouldn’t skip a trade show. During that conversation, I mentioned that you need to work trade shows strategically and with a plan. This week, I’d like to elaborate on what that means. In order to do that, let’s break down what happens at a trade show. Who attends a […]

Exhibiting at trade shows – Why do it?

“Should we go to every trade show every year? Some of these shows cost us well over $7000. The one show that we want to skip this year is part of an association. They have about 300 members. We know just about all of them and know what they are using. Of course, a bunch […]

What to do at that trade show

Something to think about before your next trade show, convention or industry event… Come to the event with an open mind. The worst waste of time and money will occur if you arrive there with a mindset that what you’re doing now is not subject to change. Look at EVERY thing you see and ask […]

URL the Cat

photo credit: rainy city Last weekend I spent some time visiting my youngest son at college in Western Oregon. While there, we visited the Portland Saturday Market, which is full of homemade goods from art to clothing to food. While many of the booths offered business cards that had a website on them, a very […]

Small business owner: “What’s with these funny new barcodes?”

photo credit: mackarus You may have seen those odd-looking square barcodes in newspapers and magazines, on product boxes, etc. You might even have noticed them in the middle of the star-shaped signage in some Macy’s television commercials. They’re called “QR codes“. Why should business owners should care about them? A smartphone can scan/read a QR […]

A generic conversation about being specific

photo credit: kelp1966 One of the things you have to be careful about is making your business too generic. The conversation… Them: Could I get you to comment on a booth graphic for my company?  We are pretty simple here and need a banner for a trade show booth. Wondering if the fonts are ‘old’. […]

Put away the white shoes

photo credit: kikfoto Back in my grandmother’s day, the day after Labor Day meant “Put away the white shoes.” These days, we may not be quite so beholden to old school wardrobe rules, but we still tend to let a Roman emperor’s calendar decide when our business is going to take action. With the exception […]

A yummy bowlful of dongles

photo credit: striatic Sometimes, competitors hand you a gift. Back in the software biz days, one of our competitors used an antiquated hardware ‘dongle’ to prove to the software that you had the right to use it. We knew their users *hated* the dongle. It plugged into the printer port, which caused printer problems. It kept the business […]

If you want to sell honey, don’t forget the biscuits

photo credit: Todd Huffman Earlier this week, one of my younger Scouts did a presentation on beekeeping to the troop. His family keeps bees and sells some of the honey as a hobby, so he had some knowledge of the topic and how the bees are handled – but if you are going to talk […]