Communicate when nature threatens

Last week I said “Allowing perceptions to percolate in our guests’ minds without updates is dangerous not only for this year’s success, but for future years as well.” Part of your job is to set guests’ minds at ease by giving them the advice they need to make considered decisions during situations they’re unaccustomed to. […]

Forest fire communication can burn you

Now that the Reynolds Creek fire is 65% contained, there are two myths to squash: “The fire is almost out.” Not true. Ask anyone close to the fire teams and they’ll likely tell you that only a season-ending snow will likely knock it out¬†completely. Even so, if you let this cancel your 2015 Glacier National […]

Consistency drives word of mouth business

Last week, my wife and I went to a place we’d been looking forward to for some time. ¬†Our 31st wedding anniversary dinner was the perfect occasion to try a new (to us) place, so we went to a local Cajun restaurant whose entree price ranking is $$ and name includes “Orleans”. Long time readers […]

Create a truly meaningful guarantee

Does your guarantee provide value and eliminate risk for the prospect, or does it simply give their money back? While giving their money back is often seen as an ideal guarantee, the fact is that while it’s the easiest effective guarantee you can make, it’s also the least common denominator. Does your business reputation depend […]

Tourist season is coming – Are you ready?

Before you know it, the long winter will be a forgotten memory – except for the powder days. As it finally warms up for good (whatever that means this year), school will be out and tourists will be inbound for another summer. It’s almost tourist season. Are you ready? Is your facility ready? I’m sure […]

Wanted: Smoking hot hotel room in Kansas City Kansas

Of course, I mean a “smokin’ hot internet connection”. Late last week, I was heading north through western Missouri, I planned to make an overnight stay in the Kansas City area. Knowing full well (though with a little jealousy) that Kansas City, Kansas was the first winner of the Google Fiber lotto, I thought it […]

How to Win The Three Inch Tourism War of Words

When I’m on the road, I always take a look at tourism brochure racks. Take a look at this rack in the Havre Montana Amtrak station. It’s a typical floor-standing tourism brochure rack that you might see around your town or at the local chamber of commerce office. I took the photo at this height […]

An ethical lapse, or just not knowing any better?

photo credit: KhayaL Last night I was working on the web site for our local Scout camp. Lots of Scout troops from out of state visit Glacier National Park every year. Some of them use our local Scout camp property as a “base camp” for a week or two of treks they make into the […]

Groping for opportunity – a gift from the #TSA

photo credit: Nicholas_T Much noise has been made of the mess that has become airport security. The recent introduction of TSA’s high resolution body scanners and the “pat downs” (formerly known as “getting to second base”) have stirred up a hornet’s nest of grass roots discontent. As you might expect, there has been much hand-wringing […]