Start a streak

photo credit: kevin dooley What have you done every day, every week or every month for years? For example, I’ve written a weekly column for the Flathead Beacon since 2006. I don’t get a week off from the column if it’s Christmas or the Fourth of July. It just gets done. Some find that a […]

25 (or 6) to 54: Is that demographic important to you?

25 (or 6) to 54 is not a song from Chicago (that’s 25 or 6 to 4, video above). It’s people. People aged 25 (or 26) to 54 make up… SIXTY-TWO percent of all social media use. FIFTY THREE percent of Facebook users (687 million as of June 2011) SEVENTY-FOUR percent of Twitter users. We’re […]

Any single step can make or break you

photo credit: peasap The process of returning my son’s iPod for warranty replacement has been interesting. I talk to Costco customer service, now called “concierge service”. That experience was outstanding. By the way, just calling it concierge service sets the expectation for a good experience, doesn’t it? It also means that you have to deliver. […]

Arriving late?

photo credit: h.koppdelaney Today’s guest post is for those business owners arriving late at the “social media party”. For those making an entrance, business-wise, here’s a nice social media startup guide from the NYTimes’ “You’re The Boss” blog. It talks about restaurants specifically, but the advice is sound regardless of what your business does. As […]

Brookstone: Thinking like road warrior

Someone at Brookstone is paying attention. Maybe it’s Brookstone policy. Maybe it’s the person that just happens to be running the Brookstone counter where Jason walked in. No matter what, there’s a huge lesson in this brief comment from Jason Falls. Brookstone rocks. Bought an iPad/iPhone backup battery unit. They said, “Would you like one […]

Are you wearing Old Spice this morning?

photo credit: blvesboy There was lots of noise this week when those clever folks managing the Old Spice social media campaign started making dozens of videos for a couple of days. Old Spice’s team responded to Twitter posts, to Facebook posts, blogs and more, whether the posts came from celebrities or not. The quickly made […]

Who I follow on Twitter (and why) for June 2010

photo credit: emma.kate It’s #FF (follow Friday) again, which means it’s time to point you at a few folks that I find interesting on Twitter. If you love bacon, or unique gift soaps and the like, give @SweetSoaps a follow. Their #1 product was spawned from a Twitter conversation. Yes, people *really do* use Twitter […]

Who I follow on Twitter – and Why

photo credit: Tambako the Jaguar I‘ll likely start updating this list with a new post every week or 3, but you have to start somewhere. I follow… @ElijahManor because he always has amazing jQuery (and related webdev) links. @MatthewRayScott for a couple of reasons. He not only makes my marketing head twitch, but he has […]

Overheard in the frozen food section: What’s all that crap you post on Facebook?

photo credit: Mads Boedker Last night in the grocery store, 2 moms stopped me in the frozen food section. I thought I was safe since their kids swim with mine on the Columbia Falls Swim Team. As I stood embarrassingly close to the frozen sausage and egg biscuits and pre-fab hamburger patties, they did it… […]

@GaryVee: Don’t be average, Average Joe

Normally, I hold guest posts till the weekend, but folks, that wouldn’t be fair to you. This video is a gift that keeps on giving and you need to see it now. Enjoy. Whether you run a specialty retailer in Billings, a publishing company in Winnipeg, an e-commerce store in Colorado Springs, a niche business services operation in San […]