Start a streak

photo credit: kevin dooley What have you done every day, every week or every month for years? For example, I’ve written a weekly column for the Flathead Beacon since 2006. I don’t get a week off from the column if it’s Christmas or the Fourth of July. It just gets done. Some find that a […]

How much trouble do you go to for your customers?

Most companies go to a little bit of trouble to create content for their customers. Some go to a lot. Some exert little or none. Hubspot exerts more than most for a video on their unsubscribe page. How hard are you working for your customers? Hat tip to PRDaily for the find.  

Do you encourage your fans?

Linkin Park clearly understands their fans. Some bands (or their “record” companies) would complain to YouTube or Flickr if a fan posted concert footage or photos. They’d ask to have them removed. Not these guys. They post links on their official site that point to Flickr and YouTube videos taken by fans. But it doesn’t […]

Golf Boys – The PGA’s First Boy Band. Not Kidding.

Unlike Farmers Insurance, the Professional Golfers Association (PGA) hasn’t really ever come off as an organization with a sense of humor, no matter how funny some of their members might be. While golf is full of decades-old (if not centuries-old) tradition and is traditionally thought of as a game for the well-heeled, it’s really about […]

Are you wearing Old Spice this morning?

photo credit: blvesboy There was lots of noise this week when those clever folks managing the Old Spice social media campaign started making dozens of videos for a couple of days. Old Spice’s team responded to Twitter posts, to Facebook posts, blogs and more, whether the posts came from celebrities or not. The quickly made […]

Being unsociable is a poor choice for the SEC

photo credit: dickuhne Yesterday’s heads up from Mashable about the Southeast Conference’s (SEC) proposed new media policy had the social media world (among others) buzzing in a hurry. The bottom line? No social media usage will be allowed at SEC sporting events. What exactly does this mean? It means no Tweeting from the stadium to […]

@GaryVee: Don’t be average, Average Joe

Normally, I hold guest posts till the weekend, but folks, that wouldn’t be fair to you. This video is a gift that keeps on giving and you need to see it now. Enjoy. Whether you run a specialty retailer in Billings, a publishing company in Winnipeg, an e-commerce store in Colorado Springs, a niche business services operation in San […]

Her 4 life-changing minutes

photo credit: lepiaf.geo You like to sing. In fact, you’ve been singing since you were 12. You’re 47, but at first glance, you look a bit older. You’ve never been kissed. You live with your cat. Kids on your street make fun of you. She’s real While it sounds like a stereotype that I made […]

CPSC’s Vallese interview review re: CPSIA

photo credit: Brian Forbes Tonight I managed to get around to looking at the raw footage of CPSC spokesperson Vallese’s interview with KBAL (Baltimore) regarding the CPSIA. The reporter did a nice job of trying to pin her down on specific issues. It was a shame that the interview ended without a discussion of component […]

If your business uses PPC ads, your world just changed. Again.

Google is starting to offer the ability to advertise inside YouTube. Rather than repeat the YouTube / AdWords connection story here, I suggest you take a look at Website Magazine’s coverage of the YouTube advertising story. If you are already using pay-per-click advertising in your business, the time to get your strategy figured out for […]