Six simple questions about your website

photo credit: milos milosevic I received these questions in an email from Tony Robbins last year. The premise was to ask if you could answer these questions without doing a bunch of research, much less if you could answer them at all. How many visitors come to your website per month? How many of those […]

Will you lose your prized sources of business info today?

One last warning – Google Reader disappears tomorrow – July 1. If you don’t want to miss out on what’s going on here, much less in the rest of your feeds, I suggest you migrate your Google Reader feed list to http://cloud.feedly.com, to http://digg.com/reader or other Google Reader replacements. Both Feedly and Digg have made […]

Why the tourist drove past your business

Photo credit: AP You’ve probably seen this AP image contrasting the crowds at St. Peter’s in Rome over the last eight years. The first photo was taken by Luca Bruno in 2005 during preparations for the public viewing of Pope John Paul II’s body – almost two years before the iPhone was first announced. The […]

Do you encourage your fans?

Linkin Park clearly understands their fans. Some bands (or their “record” companies) would complain to YouTube or Flickr if a fan posted concert footage or photos. They’d ask to have them removed. Not these guys. They post links on their official site that point to Flickr and YouTube videos taken by fans. But it doesn’t […]

25 (or 6) to 54: Is that demographic important to you?

25 (or 6) to 54 is not a song from Chicago (that’s 25 or 6 to 4, video above). It’s people. People aged 25 (or 26) to 54 make up… SIXTY-TWO percent of all social media use. FIFTY THREE percent of Facebook users (687 million as of June 2011) SEVENTY-FOUR percent of Twitter users. We’re […]

Never underestimate the “little nobodies”

photo credit: clevercupcakes Today’s guest post comes from Amber Karnes, who did a great job of analyzing the rise and fall of Urban Outfitters most recent product thievery and how social media played a role in the fall. One of the messages small businesses should get from this is buried deep within this quote from […]

Arriving late?

photo credit: h.koppdelaney Today’s guest post is for those business owners arriving late at the “social media party”. For those making an entrance, business-wise, here’s a nice social media startup guide from the NYTimes’ “You’re The Boss” blog. It talks about restaurants specifically, but the advice is sound regardless of what your business does. As […]

Fishing on Facebook

photo credit: kevindooley A common question I’m asked by small business owners is: “Should I use ‘bright shiny object of the month’ to market my business? Lately, the question tends to be asked in the context of Facebook, but quite frankly, the answer is the same regardless of the magic solution you’re asking about. As […]

Did you Google them first?

photo credit: david.nikonvscanon That person you’ll be meeting shortly. The prospective employee. The vendor you can’t get an answer from. Your kid’s new soccer coach. That school board candidate. Those persistent salespeople you’re thinking about giving an appointment. The people who live next door to that dream house you have your eye on. Who are […]

Are you wearing Old Spice this morning?

photo credit: blvesboy There was lots of noise this week when those clever folks managing the Old Spice social media campaign started making dozens of videos for a couple of days. Old Spice’s team responded to Twitter posts, to Facebook posts, blogs and more, whether the posts came from celebrities or not. The quickly made […]