Do you manage perception or reality?

This “Sorry” image is what you see on YouTube when you’re prevented from viewing a video because the uploader decided not to make their content available in your country. In this case, the video was a seven minute news clip from 1970. NINETEEN SEVENTY. I understand how allowing a viewer in another country to see […]

Do you encourage your fans?

Linkin Park clearly understands their fans. Some bands (or their “record” companies) would complain to YouTube or Flickr if a fan posted concert footage or photos. They’d ask to have them removed. Not these guys. They post links on their official site that point to Flickr and YouTube videos taken by fans. But it doesn’t […]

Golf Boys – The PGA’s First Boy Band. Not Kidding.

Unlike Farmers Insurance, the Professional Golfers Association (PGA) hasn’t really ever come off as an organization with a sense of humor, no matter how funny some of their members might be. While golf is full of decades-old (if not centuries-old) tradition and is traditionally thought of as a game for the well-heeled, it’s really about […]

Domino’s Transparent Pizza

Recently, Domino’s started a campaign that threw open the world of food photography and showed why the food you get at the restaurant rarely (never?) seems to resemble the amazing looking food you see on TV. At http://showusyourpizza.com, they asked for their customers’ pizza photos. In short order, they’d received 13,000 photos. At least one […]

Are you wearing Old Spice this morning?

photo credit: blvesboy There was lots of noise this week when those clever folks managing the Old Spice social media campaign started making dozens of videos for a couple of days. Old Spice’s team responded to Twitter posts, to Facebook posts, blogs and more, whether the posts came from celebrities or not. The quickly made […]

What’s Your Swagger Wagon?

Nothing could be better than a mom and dad rappin’, right? Ok, maybe there are things better. Still, today’s guest post is this awesome, fun video from Toyota which has managed to get 3.8 million views as of mid-June 2010. The point? To have a little fun with your marketing – while still getting your […]

Baiting the hook with opera

Note the sign at the end of the video: “Ves como te gusta la opera?”, which translated roughly means “See how you like opera?” Point being – how many of those shoppers had ever been to the opera? And how many *more* will consider it after that performance? Brilliant, guerrilla marketing. Just flippin’ brilliant. Before you […]

Where black people and white people buy furniture

We’ve talked about having fun with your marketing, not just for entertainment but because you’ll stand out from all the stodgy, boring stuff out there These guys stepped out there and set quite an example. Do you think they generated conversation in their market? Are you having fun yet? I’d like to hear how you […]

Being unsociable is a poor choice for the SEC

photo credit: dickuhne Yesterday’s heads up from Mashable about the Southeast Conference’s (SEC) proposed new media policy had the social media world (among others) buzzing in a hurry. The bottom line? No social media usage will be allowed at SEC sporting events. What exactly does this mean? It means no Tweeting from the stadium to […]

Something special in the air

I have to say that I never expected a country-western song to be a guest post, but it is what it is. For the rest of the story about how United Airlines baggage handlers trashed Dave Carroll’s guitar and more importantly, their customer service and management mistakes afterwards, drop over to FastCompany.com. 4.5 million views […]