Last week, a story in the Flathead Beacon (a weekly print/internet paper that carries my business column) discussed a Whitefish MT store called Main Street Art and Crafts Supplies.
Main Street offers arts and crafts, but takes things to the next level, by offering classes in cake decorating, stained glass, etc.
One quote leaped out from the Beacon story, telling me that owner Rick Latta gets it:
â??I canâ??t compete with Wal-Mart prices, but Wal-Mart doesnâ??t walk customers through projects, give them ideas, teach them tricks or have a studio with tools where people can come and work and ask questions,â? he said.
This is where you make a difference by hiring the right people (experienced in those crafts), paying them a little more so they don’t have to work at Wal-Mart, and more importantly, doing what Wal-Mart simply won’t do.
It doesn’t matter if your small business competes with Borders, Amazon, Barnes and Noble, Lowe’s, Home Depot, Target, Best Buy, Circuit City or Starbucks: They won’t do the little things like Rick is doing. Will you?
Those stores will focus on price, above all else. You have to change the rules of the game, as Rick has.